Customer Harvest Point Exchange (ID: C20001)
Back to CustomersLifetime value
$429,861.10
Orders
170
AOV
$2,528.59
Revenue / month
$47,762.34
•
Orders / month
18.9
Profit
$106,886.33
Margin
24.9%
Recent momentum
$47,928.20
Last 30d
$15,802.26
n/a
Orders 90d
12
Avg ticket
$3,994.02
• Profit
$11,299.39
(
23.6%
)
Customer health
Churn risk
Low
Days since last order
9 days
Cadence avg
6.4
d •
median
5.0
d
Range
1.0
d -
39.0
d
Best weekday Friday
(
$119,520.62
)
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-10T00:00:00
Last order
2026-06-26T00:00:00
Months active
32
•
Span
990
days
Primary region Midwest
Ship method DC Ambient
Unique products
314
Opportunity highlights
- Top product Streaming Stick Premium Label Multipack $26,569.59
- Top weight mover String Lights Everyday Basics Club Pack 725.40 lb
- Top profit product Streaming Stick Premium Label Multipack $4,236.07 ( 15.9% )
- Pricing spread $0.00 / $115.76
- Cross-sell ideas 5
Action center
- Orders last 30d 5
- Orders last 90d 12
- Days since last order 9
- Cadence range 1.0 - 39.0 d
Profit snapshot
Lifetime profit
$106,886.33
Margin
24.9%
90d profit
$11,299.39
90d margin
23.6%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
| Product | Revenue | Cost | Profit | Margin % |
|---|---|---|---|---|
| Cookware Set Northgate Value 2-Pack | $5,036.59 | $3,045.28 | $1,991.31 | 39.5% |
| Coffee Maker National Brand Family Size | $3,592.61 | $2,366.21 | $1,226.40 | 34.1% |
| Storage Bin Exclusive Brand Multipack | $2,464.67 | $1,385.81 | $1,078.87 | 43.8% |
| Bed Sheet Set Northgate Value Family Size | $2,639.44 | $1,655.23 | $984.21 | 37.3% |
| Activewear Legging Premium Label Value Bundle | $1,973.65 | $1,161.96 | $811.69 | 41.1% |
| String Lights Everyday Basics Club Pack | $2,370.91 | $1,601.95 | $768.96 | 32.4% |
| Kids Hoodie Exclusive Brand Travel Size | $1,730.65 | $970.03 | $760.62 | 44.0% |
| Bluetooth Headphones Northgate Value 2-Pack | $12,584.13 | $11,868.45 | $715.68 | 5.7% |
| Vitamins National Brand Travel Size | $2,037.07 | $1,398.00 | $639.08 | 31.4% |
| Salmon Fillet Premium Label Travel Size | $2,153.35 | $1,565.93 | $587.42 | 27.3% |
| Cold & Flu Exclusive Brand Travel Size | $1,484.02 | $912.44 | $571.58 | 38.5% |
| Vitamins Exclusive Brand Family Size | $1,520.97 | $954.11 | $566.86 | 37.3% |
| Shrimp Northgate Select Single | $1,483.33 | $971.74 | $511.59 | 34.5% |
| First Aid Everyday Basics 2-Pack | $1,697.81 | $1,237.59 | $460.23 | 27.1% |
| First Aid Premium Label Single | $1,431.26 | $979.40 | $451.85 | 31.6% |
| First Aid Everyday Basics Bulk | $1,400.97 | $953.73 | $447.24 | 31.9% |
| Coffee Maker Northgate Value Family Size | $1,079.44 | $713.41 | $366.03 | 33.9% |
| Tablet Everyday Basics Club Pack | $3,229.46 | $2,886.54 | $342.91 | 10.6% |
| Cookware Set Exclusive Brand Family Size | $970.31 | $632.30 | $338.01 | 34.8% |
| Bacon Northgate Select Multipack | $1,066.09 | $733.23 | $332.86 | 31.2% |
| Paper Towels Everyday Basics Travel Size | $1,013.32 | $682.00 | $331.32 | 32.7% |
| Fresh Herbs Premium Label Value Bundle | $1,010.36 | $681.88 | $328.48 | 32.5% |
| Cooler Everyday Basics Travel Size | $937.28 | $624.82 | $312.46 | 33.3% |
| Skin Care Northgate Value 2-Pack | $922.07 | $615.63 | $306.44 | 33.2% |
| Ribeye Steak Everyday Basics 2-Pack | $1,417.98 | $1,112.46 | $305.52 | 21.5% |
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Weight)
Revenue by Weekday
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Average Basket
- Orders analyzed 44
- Avg lines / order 6.8
- Avg weight (lb) / order 278.03
- Avg items / order 24.5
- Avg ticket $2,528.59
Price Intelligence (vs peer median)
Region-aware where available
| Product | Customer Unit | Peer Median | Δ vs Peer | Suggested |
|---|---|---|---|---|
| Cookware Set Northgate Value 2-Pack | $18.53 | $17.99 | 3.0% | $17.99 |
| Coffee Maker National Brand Family Size | $22.14 | $18.99 | 16.6% | $18.99 |
| Storage Bin Exclusive Brand Multipack | $29.36 | $27.22 | 7.9% | $27.22 |
| Bed Sheet Set Northgate Value Family Size | $28.56 | $29.02 | -1.6% | $29.02 |
| String Lights Everyday Basics Club Pack | $14.13 | $15.27 | -7.5% | $15.27 |
| Bluetooth Headphones Northgate Value 2-Pack | $115.00 | $121.35 | -5.2% | $121.35 |
| Salmon Fillet Premium Label Travel Size | $7.70 | $7.71 | -0.1% | $7.71 |
| Tablet Everyday Basics Club Pack | $92.30 | $90.92 | 1.5% | $90.92 |
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
- Bottled Water Northgate Value BulkMidwest
- Fresh Herbs Premium Label MultipackMidwest
- Chicken Breast Northgate Value Value BundleMidwest
- Bath Tissue Premium Label BulkMidwest
- Vitamins National Brand SingleMidwest