Turn this view into work. Preserve the current source, assign an owner, and measure the outcome.Create action from this view
Customer Fairview Market (ID: C20004)
Back to CustomersLifetime value
$629,859.19
Orders
120
AOV
$5,248.83
Revenue / month
$69,984.35
•
Orders / month
13.3
Profit
$91,562.33
Margin
14.5%
Recent momentum
$47,883.21
Last 30d
$11,562.66
n/a
Orders 90d
9
Avg ticket
$5,320.36
• Profit
$8,124.44
(
17.0%
)
Customer health
Churn risk
Low
Days since last order
0 days
Cadence avg
8.8
d •
median
8.0
d
Range
1.0
d -
46.0
d
Best weekday Thursday
(
$111,599.39
)
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-14T00:00:00
Last order
2026-07-04T00:00:00
Months active
33
•
Span
994
days
Primary region Pacific
Ship method DC Ambient
Unique products
306
Opportunity highlights
- Top product Game Console Northgate Select Value Bundle $33,210.76
- Top weight mover Cookware Set Northgate Value 2-Pack 995.32 lb
- Top profit product Cookware Set Northgate Value 2-Pack $4,914.48 ( 29.7% )
- Pricing spread $1.48 / $100.69
- Cross-sell ideas 5
Action center
- Orders last 30d 2
- Orders last 90d 9
- Days since last order 0
- Cadence range 1.0 - 46.0 d
Profit snapshot
Lifetime profit
$91,562.33
Margin
14.5%
90d profit
$8,124.44
90d margin
17.0%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
| Product | Revenue | Cost | Profit | Margin % |
|---|---|---|---|---|
| Storage Bin Exclusive Brand Multipack | $4,699.01 | $3,002.58 | $1,696.43 | 36.1% |
| Mens Tee Exclusive Brand Family Size | $3,923.49 | $2,227.49 | $1,696.00 | 43.2% |
| Allergy Relief National Brand Value Bundle | $4,519.09 | $3,209.44 | $1,309.65 | 29.0% |
| Skin Care Everyday Basics Multipack | $3,802.93 | $2,667.01 | $1,135.92 | 29.9% |
| Cold & Flu Exclusive Brand Travel Size | $3,430.48 | $2,395.16 | $1,035.32 | 30.2% |
| Vitamins Exclusive Brand Family Size | $2,665.78 | $1,908.22 | $757.57 | 28.4% |
| Bed Sheet Set Northgate Select Value Bundle | $3,056.22 | $2,396.83 | $659.39 | 21.6% |
| Cookware Set Northgate Value 2-Pack | $2,090.05 | $1,433.07 | $656.98 | 31.4% |
| Bed Sheet Set Northgate Value Family Size | $2,061.58 | $1,471.31 | $590.26 | 28.6% |
| Sleepwear Set Northgate Value Travel Size | $1,593.62 | $1,003.45 | $590.17 | 37.0% |
| Food Storage Premium Label Family Size | $2,810.15 | $2,277.47 | $532.68 | 19.0% |
| Cookware Set Exclusive Brand Family Size | $1,922.27 | $1,422.68 | $499.59 | 26.0% |
| Womens Denim Northgate Select Value Bundle | $1,340.17 | $866.45 | $473.72 | 35.3% |
| Bacon Northgate Select Multipack | $1,861.86 | $1,453.74 | $408.12 | 21.9% |
| Storage Bin Exclusive Brand Bulk | $1,534.13 | $1,148.41 | $385.72 | 25.1% |
| Pork Chops Northgate Select Travel Size | $1,318.52 | $1,011.08 | $307.43 | 23.3% |
| Ground Beef Exclusive Brand Value Bundle | $1,573.40 | $1,286.53 | $286.87 | 18.2% |
| Razors Everyday Basics Travel Size | $1,148.41 | $868.00 | $280.41 | 24.4% |
| Work Boot Everyday Basics Multipack | $579.49 | $335.10 | $244.40 | 42.2% |
| Shampoo National Brand Travel Size | $1,128.39 | $885.96 | $242.43 | 21.5% |
| Streaming Stick National Brand 2-Pack | $13,052.82 | $12,821.04 | $231.78 | 1.8% |
| Condiments Premium Label Bulk | $1,251.73 | $1,021.31 | $230.42 | 18.4% |
| Vitamins National Brand Travel Size | $969.07 | $752.77 | $216.31 | 22.3% |
| Pain Relief Exclusive Brand Multipack | $2,017.16 | $1,802.61 | $214.55 | 10.6% |
| Fresh Herbs Everyday Basics 2-Pack | $960.42 | $749.15 | $211.27 | 22.0% |
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Weight)
Revenue by Weekday
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Average Basket
- Orders analyzed 22
- Avg lines / order 8.3
- Avg weight (lb) / order 605.19
- Avg items / order 54.7
- Avg ticket $5,248.83
Price Intelligence (vs peer median)
Region-aware where available
| Product | Customer Unit | Peer Median | Δ vs Peer | Suggested |
|---|---|---|---|---|
| Storage Bin Exclusive Brand Multipack | $22.93 | $29.28 | -21.7% | $29.28 |
| Mens Tee Exclusive Brand Family Size | $20.59 | $22.54 | -8.6% | $22.54 |
| Allergy Relief National Brand Value Bundle | $10.71 | $13.07 | -18.1% | $13.07 |
| Skin Care Everyday Basics Multipack | $17.80 | $19.54 | -8.9% | $19.54 |
| Cold & Flu Exclusive Brand Travel Size | $12.81 | $14.04 | -8.8% | $14.04 |
| Bed Sheet Set Northgate Select Value Bundle | $23.05 | $26.16 | -11.9% | $26.16 |
| Food Storage Premium Label Family Size | $8.13 | $8.39 | -3.0% | $8.39 |
| Streaming Stick National Brand 2-Pack | $68.98 | $79.64 | -13.4% | $79.64 |
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
- Rice Exclusive Brand BulkPacific
- Cookware Set Premium Label SinglePacific
- Apples Premium Label Travel SizePacific
- Potatoes Everyday Basics Club PackPacific
- Vitamins Northgate Select Travel SizePacific