Customer Vista Park Landing (ID: C20008)
Back to CustomersLifetime value
$383,655.01
Orders
140
AOV
$2,740.39
Revenue / month
$42,628.33
•
Orders / month
15.6
Profit
$90,914.37
Margin
23.7%
Recent momentum
$22,360.39
Last 30d
$11,782.77
n/a
Orders 90d
7
Avg ticket
$3,194.34
• Profit
$4,810.96
(
21.5%
)
Customer health
Churn risk
Low
Days since last order
20 days
Cadence avg
7.4
d •
median
6.0
d
Range
1.0
d -
33.0
d
Best weekday Thursday
(
$77,356.69
)
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-14T00:00:00
Last order
2026-06-15T00:00:00
Months active
33
•
Span
975
days
Primary region Midwest
Ship method DC Ambient
Unique products
302
Opportunity highlights
- Top product Tablet Everyday Basics 2-Pack $34,040.29
- Top weight mover Frozen Pizza Everyday Basics Travel Size 427.55 lb
- Top profit product Streaming Stick Premium Label Multipack $4,134.25 ( 13.0% )
- Pricing spread $1.70 / $118.62
- Cross-sell ideas 5
Action center
- Orders last 30d 2
- Orders last 90d 7
- Days since last order 20
- Cadence range 1.0 - 33.0 d
Profit snapshot
Lifetime profit
$90,914.37
Margin
23.7%
90d profit
$4,810.96
90d margin
21.5%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
| Product | Revenue | Cost | Profit | Margin % |
|---|---|---|---|---|
| Streaming Stick Premium Label Multipack | $21,728.50 | $19,394.90 | $2,333.59 | 10.7% |
| Bed Sheet Set Northgate Value Family Size | $2,913.63 | $1,839.14 | $1,074.49 | 36.9% |
| Chicken Breast Northgate Value Value Bundle | $1,839.08 | $1,203.56 | $635.52 | 34.6% |
| String Lights Northgate Select Multipack | $1,844.57 | $1,271.74 | $572.83 | 31.1% |
| Storage Bin Exclusive Brand Multipack | $1,234.55 | $692.90 | $541.65 | 43.9% |
| Salmon Fillet Premium Label Travel Size | $1,756.76 | $1,272.58 | $484.18 | 27.6% |
| Sleepwear Set Northgate Value Travel Size | $1,081.95 | $602.07 | $479.88 | 44.4% |
| Razors Everyday Basics Travel Size | $1,301.71 | $868.00 | $433.71 | 33.3% |
| Bluetooth Headphones Northgate Value 2-Pack | $7,834.43 | $7,417.78 | $416.65 | 5.3% |
| Shrimp Northgate Select Single | $1,018.96 | $671.24 | $347.72 | 34.1% |
| String Lights Everyday Basics Club Pack | $1,053.13 | $711.98 | $341.15 | 32.4% |
| Mens Tee Exclusive Brand Family Size | $664.19 | $334.12 | $330.06 | 49.7% |
| Ground Beef Northgate Value Value Bundle | $1,763.22 | $1,445.14 | $318.07 | 18.0% |
| Kids Hoodie Northgate Select Family Size | $838.23 | $521.85 | $316.38 | 37.7% |
| Pain Relief National Brand Multipack | $998.97 | $692.58 | $306.39 | 30.7% |
| Cold & Flu Premium Label Single | $1,210.51 | $914.60 | $295.90 | 24.4% |
| Skin Care Everyday Basics Multipack | $759.27 | $470.65 | $288.62 | 38.0% |
| Condiments Premium Label Single | $828.23 | $557.29 | $270.94 | 32.7% |
| Soda 12pk Exclusive Brand 2-Pack | $1,079.68 | $817.07 | $262.61 | 24.3% |
| Storage Bin Exclusive Brand Bulk | $724.36 | $478.51 | $245.85 | 33.9% |
| Bed Sheet Set Premium Label Club Pack | $668.14 | $455.59 | $212.55 | 31.8% |
| Toothpaste Northgate Select Bulk | $1,259.89 | $1,051.21 | $208.67 | 16.6% |
| Breakfast Cereal Everyday Basics Club Pack | $685.01 | $498.75 | $186.27 | 27.2% |
| Dish Soap Everyday Basics Travel Size | $558.27 | $378.21 | $180.06 | 32.3% |
| Cold & Flu Exclusive Brand Single | $771.18 | $596.70 | $174.49 | 22.6% |
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Weight)
Revenue by Weekday
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Average Basket
- Orders analyzed 29
- Avg lines / order 7.1
- Avg weight (lb) / order 248.93
- Avg items / order 22.5
- Avg ticket $2,740.39
Price Intelligence (vs peer median)
Region-aware where available
| Product | Customer Unit | Peer Median | Δ vs Peer | Suggested |
|---|---|---|---|---|
| Streaming Stick Premium Label Multipack | $84.24 | $79.24 | 6.3% | $79.24 |
| Bed Sheet Set Northgate Value Family Size | $29.48 | $28.79 | 2.4% | $28.79 |
| Chicken Breast Northgate Value Value Bundle | $12.64 | $12.61 | 0.3% | $12.61 |
| String Lights Northgate Select Multipack | $12.79 | $13.17 | -2.9% | $13.17 |
| Salmon Fillet Premium Label Travel Size | $7.73 | $7.71 | 0.3% | $7.71 |
| Razors Everyday Basics Travel Size | $9.10 | $8.28 | 10.0% | $8.28 |
| Bluetooth Headphones Northgate Value 2-Pack | $117.96 | $120.96 | -2.5% | $120.96 |
| Ground Beef Northgate Value Value Bundle | $8.87 | $8.81 | 0.7% | $8.81 |
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
- Baby Formula Premium Label Travel SizeMidwest
- Fresh Herbs Northgate Value MultipackMidwest
- Frozen Entree Everyday Basics MultipackMidwest
- Frozen Vegetables Premium Label BulkMidwest
- Allergy Relief Premium Label BulkMidwest