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Customer Fairview Pointe (ID: C20041)

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Lifetime value
$189,980.10
Orders 82 AOV $2,316.83
Revenue / month $11,175.30 • Orders / month 4.8
Profit $49,713.18 Margin 26.2%
Recent momentum
$0.00
Last 30d $0.00 n/a
Orders 90d 0
Avg ticket • Profit $0.00
Customer health
Churn risk
High
Days since last order 499 days
Cadence avg 6.8 d • median 5.0 d
Range 1.0 d - 30.0 d
Best weekday Monday ( $51,332.33 )
Account profile
Segment Churned
Last order 499 days ago.
First order
2023-10-03T00:00:00
Last order
2025-02-21T00:00:00
Months active 17 • Span 507 days
Primary region Midwest
Ship method DC Ambient
Unique products 271
Opportunity highlights
  • Top product Tablet Everyday Basics Value Bundle $11,487.20
  • Top weight mover Chicken Breast Northgate Value Value Bundle 406.79 lb
  • Top profit product Razors Northgate Value Single $2,454.96 ( 32.5% )
  • Pricing spread $1.66 / $126.25
  • Cross-sell ideas 0
Action center
  • Orders last 30d 0
  • Orders last 90d 0
  • Days since last order 499
  • Cadence range 1.0 - 30.0 d
Profit snapshot
Lifetime profit $49,713.18
Margin 26.2%

90d profit $0.00
90d margin
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Monthly profit & margin
Top profit mix
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
ProductRevenueCostProfitMargin %
Deli Turkey Northgate Select Single $0.00 $0.00 $0.00
Fresh Herbs Everyday Basics 2-Pack $0.00 $0.00 $0.00
Mens Tee Exclusive Brand Family Size $0.00 $0.00 $0.00
Eggs Premium Label Multipack $0.00 $0.00 $0.00
Paper Towels National Brand Single $0.00 $0.00 $0.00
Rice Northgate Select 2-Pack $0.00 $0.00 $0.00
Allergy Relief National Brand Value Bundle $0.00 $0.00 $0.00
Air Freshener Northgate Value Multipack $0.00 $0.00 $0.00
Bath Tissue Premium Label Bulk $0.00 $0.00 $0.00
Whole Milk Northgate Select Value Bundle $0.00 $0.00 $0.00
Fresh Herbs Premium Label Value Bundle $0.00 $0.00 $0.00
Skin Care Northgate Value 2-Pack $0.00 $0.00 $0.00
Chicken Breast Everyday Basics Multipack $0.00 $0.00 $0.00
Ribeye Steak National Brand Single $0.00 $0.00 $0.00
Chicken Breast Northgate Value Value Bundle $0.00 $0.00 $0.00
Baking Mix Everyday Basics Value Bundle $0.00 $0.00 $0.00
Toothpaste Exclusive Brand Bulk $0.00 $0.00 $0.00
Dish Soap Northgate Select Bulk $0.00 $0.00 $0.00
Breakfast Cereal Northgate Value Club Pack $0.00 $0.00 $0.00
Bottled Water Northgate Select Club Pack $0.00 $0.00 $0.00
Coffee Premium Label Club Pack $0.00 $0.00 $0.00
Salad Greens Exclusive Brand Family Size $0.00 $0.00 $0.00
Laundry Detergent Northgate Select Family Size $0.00 $0.00 $0.00
Cooking Oil Northgate Select Value Bundle $0.00 $0.00 $0.00
Canned Soup Premium Label Club Pack $0.00 $0.00 $0.00
Monthly Revenue & Orders
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Spend)
Top Products (Weight)
Top Products (Weight)
Revenue by Weekday
Revenue by Weekday
Buying Cadence (days between orders)
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Seasonality Heatmap (YoY by Month)
Average Basket
  • Orders analyzed 82
  • Avg lines / order 7.0
  • Avg weight (lb) / order 275.66
  • Avg items / order 24.5
  • Avg ticket $2,316.83
Price Intelligence (vs peer median)
Region-aware where available
ProductCustomer UnitPeer MedianΔ vs PeerSuggested

Not enough comparable data to benchmark prices.
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions

No strong suggestions found.