Customer Willow Creek Station (ID: C20042)
Back to CustomersLifetime value
$229,261.06
Orders
156
AOV
$1,469.62
Revenue / month
$25,473.45
•
Orders / month
17.3
Profit
$54,541.19
Margin
23.8%
Recent momentum
$20,148.01
Last 30d
$6,684.19
n/a
Orders 90d
18
Avg ticket
$1,119.33
• Profit
$5,418.84
(
26.9%
)
Customer health
Churn risk
Low
Days since last order
5 days
Cadence avg
7.1
d •
median
5.0
d
Range
1.0
d -
40.0
d
Best weekday Monday
(
$47,729.22
)
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-10T00:00:00
Last order
2026-06-30T00:00:00
Months active
33
•
Span
994
days
Primary region Mid-Atlantic
Ship method DC Ambient
Unique products
312
Opportunity highlights
- Top product Bluetooth Headphones Northgate Value 2-Pack $19,856.71
- Top weight mover Dish Soap Premium Label Family Size 281.77 lb
- Top profit product Bluetooth Headphones Northgate Value 2-Pack $2,188.90 ( 11.0% )
- Pricing spread $1.67 / $117.86
- Cross-sell ideas 5
Action center
- Orders last 30d 7
- Orders last 90d 18
- Days since last order 5
- Cadence range 1.0 - 40.0 d
Profit snapshot
Lifetime profit
$54,541.19
Margin
23.8%
90d profit
$5,418.84
90d margin
26.9%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
| Product | Revenue | Cost | Profit | Margin % |
|---|---|---|---|---|
| Womens Denim Northgate Select Value Bundle | $1,128.08 | $649.84 | $478.25 | 42.4% |
| Mens Tee Exclusive Brand Family Size | $883.70 | $445.50 | $438.20 | 49.6% |
| Whole Milk Northgate Value 2-Pack | $1,110.10 | $785.90 | $324.19 | 29.2% |
| Vitamins National Brand Club Pack | $938.57 | $632.07 | $306.50 | 32.7% |
| Baby Onesie Everyday Basics 2-Pack | $774.79 | $477.98 | $296.81 | 38.3% |
| Streaming Stick National Brand 2-Pack | $1,951.97 | $1,665.07 | $286.90 | 14.7% |
| Skin Care Everyday Basics Multipack | $752.34 | $470.65 | $281.69 | 37.4% |
| Shrimp Exclusive Brand Bulk | $1,149.80 | $873.54 | $276.26 | 24.0% |
| Bluetooth Headphones Northgate Value 2-Pack | $3,102.86 | $2,832.24 | $270.62 | 8.7% |
| Vitamins Exclusive Brand Family Size | $745.63 | $477.05 | $268.58 | 36.0% |
| String Lights Everyday Basics Club Pack | $787.73 | $533.98 | $253.74 | 32.2% |
| Socks 6pk Everyday Basics Multipack | $562.94 | $310.45 | $252.49 | 44.9% |
| Cookware Set Exclusive Brand Family Size | $718.11 | $474.23 | $243.88 | 34.0% |
| Chicken Breast Northgate Value Value Bundle | $702.26 | $462.02 | $240.24 | 34.2% |
| Bed Sheet Set Premium Label Club Pack | $663.70 | $455.59 | $208.11 | 31.4% |
| Kids Hoodie Northgate Select Family Size | $550.12 | $347.90 | $202.22 | 36.8% |
| Activewear Legging Premium Label Value Bundle | $485.68 | $290.49 | $195.19 | 40.2% |
| Artificial Tree Premium Label Travel Size | $463.36 | $276.10 | $187.26 | 40.4% |
| Coffee Maker National Brand Family Size | $547.27 | $364.03 | $183.24 | 33.5% |
| Vitamins National Brand Single | $487.18 | $316.11 | $171.07 | 35.1% |
| Ground Beef Northgate Select Travel Size | $649.98 | $482.50 | $167.48 | 25.8% |
| Frozen Vegetables Northgate Select Bulk | $623.36 | $461.16 | $162.20 | 26.0% |
| Vitamins National Brand Travel Size | $469.17 | $322.61 | $146.56 | 31.2% |
| Canned Soup Exclusive Brand Bulk | $489.09 | $342.79 | $146.30 | 29.9% |
| Dish Soap National Brand Travel Size | $527.69 | $384.38 | $143.31 | 27.2% |
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Weight)
Revenue by Weekday
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Average Basket
- Orders analyzed 46
- Avg lines / order 6.9
- Avg weight (lb) / order 143.87
- Avg items / order 13.8
- Avg ticket $1,469.62
Price Intelligence (vs peer median)
Region-aware where available
| Product | Customer Unit | Peer Median | Δ vs Peer | Suggested |
|---|---|---|---|---|
| Womens Denim Northgate Select Value Bundle | $16.30 | $16.93 | -3.7% | $16.93 |
| Mens Tee Exclusive Brand Family Size | $24.12 | $22.73 | 6.1% | $22.73 |
| Whole Milk Northgate Value 2-Pack | $8.62 | $7.88 | 9.3% | $7.88 |
| Vitamins National Brand Club Pack | $14.16 | $12.74 | 11.1% | $12.74 |
| Streaming Stick National Brand 2-Pack | $81.22 | $77.71 | 4.5% | $77.71 |
| Shrimp Exclusive Brand Bulk | $8.12 | $8.11 | 0.2% | $8.11 |
| Bluetooth Headphones Northgate Value 2-Pack | $129.52 | $119.27 | 8.6% | $119.27 |
| String Lights Everyday Basics Club Pack | $13.81 | $14.74 | -6.3% | $14.74 |
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
- Eggs National Brand Value BundleMid-Atlantic
- Fresh Herbs Northgate Value MultipackMid-Atlantic
- Rotisserie Chicken Exclusive Brand MultipackMid-Atlantic
- Coffee Premium Label Family SizeMid-Atlantic
- Potatoes Northgate Select 2-PackMid-Atlantic