Turn this view into work. Preserve the current source, assign an owner, and measure the outcome.Create action from this view
Customer Fairview Square (ID: C20056)
Back to CustomersLifetime value
$882,433.46
Orders
247
AOV
$3,572.61
Revenue / month
$98,048.16
•
Orders / month
27.4
Profit
$165,495.12
Margin
18.8%
Recent momentum
$102,493.99
Last 30d
$24,902.36
n/a
Orders 90d
25
Avg ticket
$4,099.76
• Profit
$16,146.02
(
15.8%
)
Customer health
Churn risk
Low
Days since last order
5 days
Cadence avg
4.6
d •
median
3.0
d
Range
1.0
d -
28.0
d
Best weekday Thursday
(
$171,085.62
)
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-05T00:00:00
Last order
2026-06-29T00:00:00
Months active
33
•
Span
998
days
Primary region Southeast
Ship method DC Ambient
Unique products
319
Opportunity highlights
- Top product Bluetooth Headphones Northgate Value 2-Pack $47,663.82
- Top weight mover Pasta Premium Label Family Size 1,171.42 lb
- Top profit product Razors Northgate Value Single $6,615.33 ( 28.8% )
- Pricing spread $1.58 / $108.48
- Cross-sell ideas 1
Action center
- Orders last 30d 8
- Orders last 90d 25
- Days since last order 5
- Cadence range 1.0 - 28.0 d
Profit snapshot
Lifetime profit
$165,495.12
Margin
18.8%
90d profit
$16,146.02
90d margin
15.8%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
| Product | Revenue | Cost | Profit | Margin % |
|---|---|---|---|---|
| Baby Onesie Everyday Basics 2-Pack | $6,657.21 | $4,301.82 | $2,355.39 | 35.4% |
| Cookware Set Northgate Value 2-Pack | $5,281.59 | $3,403.55 | $1,878.04 | 35.6% |
| Cookware Set Premium Label Single | $3,258.58 | $2,121.50 | $1,137.08 | 34.9% |
| Razors Northgate Value Single | $3,678.11 | $2,549.42 | $1,128.69 | 30.7% |
| Cooler Everyday Basics Travel Size | $3,841.10 | $2,749.20 | $1,091.90 | 28.4% |
| Coffee Maker Northgate Value Family Size | $3,395.14 | $2,378.04 | $1,017.10 | 30.0% |
| Vitamins National Brand Club Pack | $3,396.49 | $2,401.85 | $994.64 | 29.3% |
| Socks 6pk Everyday Basics Multipack | $2,309.98 | $1,345.27 | $964.71 | 41.8% |
| Toothpaste Exclusive Brand Bulk | $3,519.89 | $2,663.58 | $856.31 | 24.3% |
| Skin Care Everyday Basics Multipack | $2,383.63 | $1,568.83 | $814.80 | 34.2% |
| Storage Bin Exclusive Brand Multipack | $1,928.05 | $1,154.84 | $773.21 | 40.1% |
| Coffee Maker National Brand Family Size | $2,592.48 | $1,820.16 | $772.32 | 29.8% |
| Streaming Stick Premium Label Multipack | $13,589.78 | $12,929.94 | $659.85 | 4.9% |
| Rotisserie Chicken Exclusive Brand Multipack | $3,009.33 | $2,401.85 | $607.48 | 20.2% |
| Vitamins National Brand Travel Size | $2,065.16 | $1,505.54 | $559.62 | 27.1% |
| Tablet Everyday Basics Value Bundle | $12,248.71 | $11,704.30 | $544.42 | 4.4% |
| Allergy Relief Premium Label Bulk | $1,719.72 | $1,180.64 | $539.08 | 31.3% |
| Chicken Breast Northgate Value Value Bundle | $1,671.83 | $1,156.15 | $515.68 | 30.8% |
| Vitamins Northgate Select Travel Size | $1,836.25 | $1,327.06 | $509.19 | 27.7% |
| Cold & Flu Exclusive Brand Travel Size | $1,392.88 | $912.44 | $480.44 | 34.5% |
| Vitamins Exclusive Brand Family Size | $1,424.65 | $954.11 | $470.55 | 33.0% |
| Building Blocks Northgate Value Club Pack | $1,500.19 | $1,030.92 | $469.27 | 31.3% |
| Condiments Premium Label Single | $1,638.61 | $1,176.49 | $462.12 | 28.2% |
| Kids Hoodie Exclusive Brand Travel Size | $1,089.20 | $646.68 | $442.52 | 40.6% |
| String Lights Everyday Basics Club Pack | $1,497.70 | $1,067.97 | $429.73 | 28.7% |
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Weight)
Revenue by Weekday
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Average Basket
- Orders analyzed 61
- Avg lines / order 7.7
- Avg weight (lb) / order 370.79
- Avg items / order 34.0
- Avg ticket $3,572.61
Price Intelligence (vs peer median)
Region-aware where available
| Product | Customer Unit | Peer Median | Δ vs Peer | Suggested |
|---|---|---|---|---|
| Baby Onesie Everyday Basics 2-Pack | $22.30 | $23.12 | -3.6% | $23.12 |
| Cookware Set Northgate Value 2-Pack | $18.39 | $18.71 | -1.7% | $18.71 |
| Razors Northgate Value Single | $22.81 | $21.80 | 4.6% | $21.80 |
| Cooler Everyday Basics Travel Size | $14.10 | $15.70 | -10.2% | $15.70 |
| Vitamins National Brand Club Pack | $12.18 | $14.03 | -13.2% | $14.03 |
| Toothpaste Exclusive Brand Bulk | $16.29 | $17.72 | -8.1% | $17.72 |
| Streaming Stick Premium Label Multipack | $81.81 | $80.28 | 1.9% | $80.28 |
| Tablet Everyday Basics Value Bundle | $103.08 | $108.49 | -5.0% | $108.49 |
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
- Pasta National Brand SingleSoutheast