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Customer Sunfield Landing (ID: C20057)

Back to Customers
Lifetime value
$410,343.94
Orders 157 AOV $2,613.66
Revenue / month $45,593.77 • Orders / month 17.4
Profit $90,443.95 Margin 22.0%
Recent momentum
$33,408.64
Last 30d $13,040.03 n/a
Orders 90d 16
Avg ticket $2,088.04 • Profit $6,530.59 ( 19.5% )
Customer health
Churn risk
Low
Days since last order 8 days
Cadence avg 6.9 d • median 4.0 d
Range 1.0 d - 51.0 d
Best weekday Monday ( $94,340.82 )
Account profile
Segment Growing
Revenue is up more than 10% vs prior window.
First order
2023-10-04T00:00:00
Last order
2026-06-27T00:00:00
Months active 33 • Span 997 days
Primary region Southeast
Ship method DC Ambient
Unique products 309
Opportunity highlights
  • Top product Tablet Everyday Basics 2-Pack $32,700.40
  • Top weight mover Breakfast Cereal Everyday Basics Club Pack 602.40 lb
  • Top profit product Streaming Stick Premium Label Multipack $4,538.28 ( 15.3% )
  • Pricing spread $1.61 / $114.67
  • Cross-sell ideas 5
Action center
  • Orders last 30d 6
  • Orders last 90d 16
  • Days since last order 8
  • Cadence range 1.0 - 51.0 d
Profit snapshot
Lifetime profit $90,443.95
Margin 22.0%
90d profit $6,530.59
90d margin 19.5%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Monthly profit & margin
Top profit mix
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
ProductRevenueCostProfitMargin %
Kids Hoodie Exclusive Brand Travel Size $3,437.82 $1,940.05 $1,497.77 43.6%
Razors Northgate Value Single $3,251.76 $2,124.52 $1,127.24 34.7%
Toothpaste Exclusive Brand Bulk $3,314.57 $2,350.21 $964.36 29.1%
Tablet Everyday Basics Value Bundle $9,695.39 $8,778.22 $917.17 9.5%
Vitamins Exclusive Brand Family Size $2,261.90 $1,431.16 $830.73 36.7%
Socks 6pk Everyday Basics Multipack $1,703.86 $931.34 $772.52 45.3%
Allergy Relief Premium Label Bulk $2,088.85 $1,349.30 $739.55 35.4%
$1,748.26 $1,134.02 $614.24 35.1%
Bed Sheet Set Northgate Select Value Bundle $1,928.27 $1,331.57 $596.70 30.9%
Vitamins National Brand Club Pack $1,716.56 $1,137.72 $578.84 33.7%
Kids Hoodie Northgate Select Family Size $1,401.70 $869.75 $531.96 38.0%
Streaming Stick Premium Label Multipack $4,362.27 $3,878.98 $483.29 11.1%
Bed Sheet Set Northgate Value Family Size $1,176.89 $735.66 $441.23 37.5%
Toothpaste Premium Label Club Pack $1,436.58 $1,031.56 $405.01 28.2%
Storage Bin Exclusive Brand Bulk $1,169.22 $765.61 $403.61 34.5%
Coffee Maker Northgate Value Family Size $1,076.35 $713.41 $362.94 33.7%
Rotisserie Chicken Exclusive Brand Multipack $1,457.54 $1,099.55 $357.99 24.6%
Chicken Breast Northgate Value Value Bundle $957.96 $630.12 $327.84 34.2%
Skin Care Northgate Value Bulk $883.46 $567.56 $315.90 35.8%
Razors Everyday Basics Bulk $1,244.38 $929.27 $315.11 25.3%
Paper Towels National Brand Bulk $1,045.40 $754.38 $291.02 27.8%
Artificial Tree Premium Label Travel Size $623.54 $368.13 $255.41 41.0%
First Aid Northgate Value Family Size $741.55 $488.40 $253.14 34.1%
Pain Relief National Brand Multipack $802.14 $554.06 $248.07 30.9%
Bath Tissue Northgate Value Single $857.73 $622.28 $235.45 27.4%
Monthly Revenue & Orders
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Spend)
Top Products (Weight)
Top Products (Weight)
Revenue by Weekday
Revenue by Weekday
Buying Cadence (days between orders)
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Seasonality Heatmap (YoY by Month)
Average Basket
  • Orders analyzed 45
  • Avg lines / order 7.0
  • Avg weight (lb) / order 241.47
  • Avg items / order 23.3
  • Avg ticket $2,613.66
Price Intelligence (vs peer median)
Region-aware where available
ProductCustomer UnitPeer MedianΔ vs PeerSuggested
Kids Hoodie Exclusive Brand Travel Size $21.04 $21.77 -3.3% $21.77
Razors Northgate Value Single $20.93 $21.83 -4.1% $21.83
Toothpaste Exclusive Brand Bulk $18.18 $17.49 4.0% $17.49
Tablet Everyday Basics Value Bundle $108.64 $108.34 0.3% $108.34
Vitamins Exclusive Brand Family Size $15.86 $15.56 1.9% $15.56
Allergy Relief Premium Label Bulk $15.23 $14.63 4.1% $14.63
Bed Sheet Set Northgate Select Value Bundle $26.80 $27.27 -1.7% $27.27
Streaming Stick Premium Label Multipack $86.70 $80.36 7.9% $80.36
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
  • Onions Premium Label Family SizeSoutheast
  • Ride-On Toy National Brand MultipackSoutheast
  • Pork Chops Exclusive Brand MultipackSoutheast
  • Greek Yogurt Premium Label BulkSoutheast
  • Storage Bin Exclusive Brand MultipackSoutheast