Turn this view into work. Preserve the current source, assign an owner, and measure the outcome.Create action from this view
Customer Ironwood Gateway (ID: C20059)
Back to CustomersLifetime value
$125,448.15
Orders
147
AOV
$853.39
Revenue / month
$13,938.68
•
Orders / month
16.3
Profit
$31,158.34
Margin
24.8%
Recent momentum
$11,268.88
Last 30d
$4,505.27
n/a
Orders 90d
11
Avg ticket
$1,024.44
• Profit
$3,105.60
(
27.6%
)
Customer health
Churn risk
Low
Days since last order
10 days
Cadence avg
7.6
d •
median
4.0
d
Range
1.0
d -
217.0
d
Best weekday Wednesday
(
$26,960.01
)
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-08T00:00:00
Last order
2026-06-24T00:00:00
Months active
27
•
Span
990
days
Primary region Mountain West
Ship method DC Ambient
Unique products
295
Opportunity highlights
- Top product Tablet Everyday Basics 2-Pack $6,890.22
- Top weight mover Pork Chops Everyday Basics Club Pack 185.07 lb
- Top profit product Streaming Stick Premium Label Multipack $935.94 ( 16.3% )
- Pricing spread $0.00 / $128.55
- Cross-sell ideas 5
Action center
- Orders last 30d 4
- Orders last 90d 11
- Days since last order 10
- Cadence range 1.0 - 217.0 d
Profit snapshot
Lifetime profit
$31,158.34
Margin
24.8%
90d profit
$3,105.60
90d margin
27.6%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
| Product | Revenue | Cost | Profit | Margin % |
|---|---|---|---|---|
| Chicken Breast Northgate Value Value Bundle | $1,340.31 | $867.85 | $472.46 | 35.2% |
| Vitamins National Brand Club Pack | $1,155.17 | $758.48 | $396.69 | 34.3% |
| Kids Hoodie Northgate Select Family Size | $846.03 | $521.85 | $324.18 | 38.3% |
| Baby Onesie Everyday Basics 2-Pack | $793.63 | $477.98 | $315.65 | 39.8% |
| Skin Care Everyday Basics Multipack | $767.72 | $470.65 | $297.07 | 38.7% |
| Artificial Tree Premium Label Travel Size | $629.50 | $368.13 | $261.38 | 41.5% |
| Work Boot Everyday Basics Multipack | $529.39 | $268.08 | $261.31 | 49.4% |
| Kids Hoodie Exclusive Brand Travel Size | $578.73 | $323.34 | $255.39 | 44.1% |
| Womens Denim Northgate Select Value Bundle | $574.10 | $324.92 | $249.18 | 43.4% |
| Toothpaste Northgate Select Bulk | $1,084.39 | $836.96 | $247.43 | 22.8% |
| Razors Northgate Value Single | $662.03 | $424.90 | $237.13 | 35.8% |
| Pork Chops Everyday Basics Club Pack | $709.88 | $492.51 | $217.37 | 30.6% |
| Activewear Legging Premium Label Value Bundle | $499.37 | $290.49 | $208.88 | 41.8% |
| Streaming Stick Premium Label Multipack | $924.70 | $719.49 | $205.22 | 22.2% |
| Storage Bin Exclusive Brand Multipack | $411.99 | $230.97 | $181.02 | 43.9% |
| Streaming Stick Premium Label Multipack | $1,467.65 | $1,292.99 | $174.66 | 11.9% |
| Tablet Premium Label Single | $2,164.24 | $1,991.99 | $172.25 | 8.0% |
| Food Storage Premium Label Family Size | $541.41 | $379.58 | $161.83 | 29.9% |
| Sleepwear Set Northgate Value Travel Size | $362.39 | $200.69 | $161.70 | 44.6% |
| Pain Relief Exclusive Brand Multipack | $695.75 | $540.78 | $154.97 | 22.3% |
| Skin Care Northgate Value Bulk | $356.73 | $227.02 | $129.71 | 36.4% |
| Cooler Everyday Basics Travel Size | $377.64 | $249.93 | $127.71 | 33.8% |
| Cold & Flu Premium Label Single | $490.62 | $365.84 | $124.77 | 25.4% |
| Pain Relief Northgate Value Single | $342.11 | $221.16 | $120.95 | 35.4% |
| Bed Sheet Set Northgate Select Value Bundle | $386.41 | $266.31 | $120.09 | 31.1% |
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Weight)
Revenue by Weekday
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Average Basket
- Orders analyzed 40
- Avg lines / order 5.7
- Avg weight (lb) / order 99.49
- Avg items / order 9.0
- Avg ticket $853.39
Price Intelligence (vs peer median)
Region-aware where available
| Product | Customer Unit | Peer Median | Δ vs Peer | Suggested |
|---|---|---|---|---|
| Chicken Breast Northgate Value Value Bundle | $12.77 | $12.45 | 2.6% | $12.45 |
| Vitamins National Brand Club Pack | $14.27 | $13.03 | 9.5% | $13.03 |
| Kids Hoodie Northgate Select Family Size | $14.31 | $13.78 | 3.9% | $13.78 |
| Baby Onesie Everyday Basics 2-Pack | $23.22 | $23.55 | -1.4% | $23.55 |
| Toothpaste Northgate Select Bulk | $11.31 | $11.98 | -5.6% | $11.98 |
| Streaming Stick Premium Label Multipack | $60.93 | $60.43 | 0.8% | $60.43 |
| Streaming Stick Premium Label Multipack | $79.08 | $83.28 | -5.0% | $83.28 |
| Tablet Premium Label Single | $88.38 | $83.44 | 5.9% | $83.44 |
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
- Bananas Everyday Basics Travel SizeMountain West
- Snack Crackers Northgate Value SingleMountain West
- Bottled Water Northgate Select Club PackMountain West
- Greek Yogurt Northgate Select MultipackMountain West
- Onions Exclusive Brand Club PackMountain West