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Customer Willow Creek Market (ID: C20100)

Back to Customers
Lifetime value
$270,511.77
Orders 127 AOV $2,130.01
Revenue / month $27,051.18 • Orders / month 12.7
Profit $65,279.59 Margin 24.1%
Recent momentum
$15,156.12
Last 30d $6,557.90 n/a
Orders 90d 8
Avg ticket $1,894.52 • Profit $3,866.53 ( 25.5% )
Customer health
Churn risk
Low
Days since last order 3 days
Cadence avg 8.3 d • median 5.0 d
Range 1.0 d - 32.0 d
Best weekday Monday ( $51,375.23 )
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-08T00:00:00
Last order
2026-07-02T00:00:00
Months active 34 • Span 998 days
Primary region Southeast
Ship method DC Ambient
Unique products 299
Opportunity highlights
  • Top product Tablet Everyday Basics 2-Pack $20,223.91
  • Top weight mover Whole Milk Northgate Value 2-Pack 588.41 lb
  • Top profit product Tablet Everyday Basics 2-Pack $2,406.39 ( 11.9% )
  • Pricing spread $0.00 / $115.94
  • Cross-sell ideas 5
Action center
  • Orders last 30d 3
  • Orders last 90d 8
  • Days since last order 3
  • Cadence range 1.0 - 32.0 d
Profit snapshot
Lifetime profit $65,279.59
Margin 24.1%
90d profit $3,866.53
90d margin 25.5%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Monthly profit & margin
Top profit mix
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
ProductRevenueCostProfitMargin %
Coffee Maker Northgate Value Family Size $1,783.48 $1,189.02 $594.46 33.3%
Ride-On Toy National Brand Multipack $1,496.57 $914.53 $582.05 38.9%
Womens Denim Northgate Select Value Bundle $1,334.05 $758.14 $575.91 43.2%
Table Lamp Premium Label Club Pack $1,239.11 $752.03 $487.07 39.3%
Whole Milk Northgate Value 2-Pack $1,603.50 $1,122.72 $480.78 30.0%
Streaming Stick National Brand 2-Pack $3,964.98 $3,496.65 $468.33 11.8%
String Lights Everyday Basics Club Pack $1,317.07 $889.97 $427.09 32.4%
Bed Sheet Set Premium Label Club Pack $1,333.80 $911.18 $422.62 31.7%
Mens Tee Exclusive Brand Family Size $665.40 $334.12 $331.27 49.8%
Skin Care Northgate Value Bulk $875.59 $567.56 $308.03 35.2%
Tablet Everyday Basics Value Bundle $3,229.65 $2,926.07 $303.57 9.4%
Allergy Relief National Brand Value Bundle $779.87 $486.28 $293.59 37.6%
Pasta Northgate Value Travel Size $814.26 $541.84 $272.42 33.5%
Cooler Everyday Basics Travel Size $747.77 $499.85 $247.91 33.2%
Bath Tissue Northgate Value Single $859.62 $622.28 $237.34 27.6%
String Lights Northgate Select Multipack $678.18 $468.54 $209.65 30.9%
Baby Onesie Everyday Basics 2-Pack $522.28 $318.65 $203.63 39.0%
Tablet Everyday Basics Club Pack $1,847.00 $1,649.45 $197.54 10.7%
Deli Turkey Northgate Select Single $740.56 $567.63 $172.93 23.4%
Shrimp Northgate Value Family Size $574.90 $408.87 $166.03 28.9%
Skin Care Northgate Value 2-Pack $455.82 $307.81 $148.00 32.5%
Streaming Stick Premium Label Multipack $1,438.97 $1,292.99 $145.98 10.1%
Vitamins National Brand Single $391.77 $252.89 $138.88 35.5%
Frozen Vegetables National Brand Family Size $582.15 $452.39 $129.77 22.3%
Kids Hoodie Northgate Select Family Size $278.92 $173.95 $104.97 37.6%
Monthly Revenue & Orders
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Spend)
Top Products (Weight)
Top Products (Weight)
Revenue by Weekday
Revenue by Weekday
Buying Cadence (days between orders)
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Seasonality Heatmap (YoY by Month)
Average Basket
  • Orders analyzed 27
  • Avg lines / order 5.8
  • Avg weight (lb) / order 164.66
  • Avg items / order 14.9
  • Avg ticket $2,130.01
Price Intelligence (vs peer median)
Region-aware where available
ProductCustomer UnitPeer MedianΔ vs PeerSuggested
Coffee Maker Northgate Value Family Size $32.59 $33.59 -3.0% $33.59
Ride-On Toy National Brand Multipack $17.84 $18.04 -1.1% $18.04
Womens Denim Northgate Select Value Bundle $17.57 $16.38 7.3% $16.38
Whole Milk Northgate Value 2-Pack $7.96 $8.46 -5.9% $8.46
Streaming Stick National Brand 2-Pack $79.15 $80.66 -1.9% $80.66
Tablet Everyday Basics Value Bundle $108.06 $108.42 -0.3% $108.42
Tablet Everyday Basics Club Pack $89.76 $88.14 1.8% $88.14
Streaming Stick Premium Label Multipack $89.99 $80.36 12.0% $80.36
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
  • Breakfast Cereal National Brand Club PackSoutheast
  • Baking Mix Premium Label SingleSoutheast
  • Vitamins National Brand Club PackSoutheast
  • Fresh Herbs Northgate Value Travel SizeSoutheast
  • Snack Crackers Northgate Value SingleSoutheast