Customer Lakeview Plaza (ID: C20101)
Back to CustomersLifetime value
$313,067.02
Orders
132
AOV
$2,371.72
Revenue / month
$34,785.22
•
Orders / month
14.7
Profit
$69,913.05
Margin
22.3%
Recent momentum
$19,735.81
Last 30d
$12,265.79
n/a
Orders 90d
11
Avg ticket
$1,794.16
• Profit
$5,595.54
(
28.4%
)
Customer health
Churn risk
Low
Days since last order
2 days
Cadence avg
8.1
d •
median
6.0
d
Range
1.0
d -
71.0
d
Best weekday Friday
(
$80,225.41
)
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-03T00:00:00
Last order
2026-07-03T00:00:00
Months active
33
•
Span
1,004
days
Primary region Midwest
Ship method DC Ambient
Unique products
298
Opportunity highlights
- Top product Bluetooth Headphones Northgate Value 2-Pack $36,819.71
- Top weight mover Condiments Premium Label Single 391.84 lb
- Top profit product Bluetooth Headphones Northgate Value 2-Pack $4,451.20 ( 12.1% )
- Pricing spread $1.59 / $126.72
- Cross-sell ideas 5
Action center
- Orders last 30d 6
- Orders last 90d 11
- Days since last order 2
- Cadence range 1.0 - 71.0 d
Profit snapshot
Lifetime profit
$69,913.05
Margin
22.3%
90d profit
$5,595.54
90d margin
28.4%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
| Product | Revenue | Cost | Profit | Margin % |
|---|---|---|---|---|
| Coffee Maker Northgate Value Family Size | $1,794.90 | $1,189.02 | $605.88 | 33.8% |
| Vitamins Exclusive Brand Family Size | $1,523.04 | $954.11 | $568.93 | 37.4% |
| Coffee Maker National Brand Family Size | $1,646.11 | $1,092.10 | $554.01 | 33.7% |
| Skin Care Everyday Basics Multipack | $1,276.21 | $784.42 | $491.80 | 38.5% |
| Womens Denim Northgate Select Value Bundle | $1,137.54 | $649.84 | $487.71 | 42.9% |
| Ribeye Steak Everyday Basics 2-Pack | $2,133.91 | $1,656.01 | $477.91 | 22.4% |
| Condiments Premium Label Single | $1,194.39 | $804.97 | $389.42 | 32.6% |
| Shampoo National Brand Travel Size | $1,132.08 | $787.52 | $344.55 | 30.4% |
| Mens Tee Exclusive Brand Family Size | $670.46 | $334.12 | $336.33 | 50.2% |
| Pain Relief National Brand Multipack | $1,003.33 | $692.58 | $310.75 | 31.0% |
| Shampoo Premium Label Club Pack | $1,210.38 | $913.36 | $297.02 | 24.5% |
| Deli Turkey Northgate Select Single | $1,230.18 | $943.25 | $286.93 | 23.3% |
| Whole Milk Northgate Value 2-Pack | $960.26 | $673.63 | $286.62 | 29.8% |
| Pain Relief Exclusive Brand Multipack | $1,152.46 | $901.30 | $251.16 | 21.8% |
| Rotisserie Chicken Exclusive Brand Multipack | $943.92 | $710.31 | $233.61 | 24.7% |
| Avocados Northgate Select Multipack | $679.24 | $480.25 | $198.99 | 29.3% |
| Streaming Stick Premium Label Multipack | $915.72 | $719.49 | $196.23 | 21.4% |
| Toothpaste Exclusive Brand Bulk | $664.01 | $470.04 | $193.97 | 29.2% |
| Razors Everyday Basics Bulk | $749.85 | $557.56 | $192.29 | 25.6% |
| Ground Beef Northgate Select Travel Size | $720.06 | $530.18 | $189.88 | 26.4% |
| Storage Bin Exclusive Brand Multipack | $412.95 | $230.97 | $181.98 | 44.1% |
| Allergy Relief National Brand Value Bundle | $469.22 | $291.77 | $177.45 | 37.8% |
| Vitamins National Brand Single | $490.53 | $316.11 | $174.42 | 35.6% |
| Bottled Water Northgate Value Bulk | $558.80 | $401.41 | $157.39 | 28.2% |
| Dish Soap National Brand Multipack | $610.25 | $454.81 | $155.44 | 25.5% |
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Weight)
Revenue by Weekday
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Average Basket
- Orders analyzed 29
- Avg lines / order 7.1
- Avg weight (lb) / order 212.10
- Avg items / order 18.4
- Avg ticket $2,371.72
Price Intelligence (vs peer median)
Region-aware where available
| Product | Customer Unit | Peer Median | Δ vs Peer | Suggested |
|---|---|---|---|---|
| Coffee Maker Northgate Value Family Size | $32.52 | $33.84 | -3.9% | $33.84 |
| Vitamins Exclusive Brand Family Size | $16.47 | $16.37 | 0.6% | $16.37 |
| Coffee Maker National Brand Family Size | $18.77 | $20.27 | -7.4% | $20.27 |
| Skin Care Everyday Basics Multipack | $19.57 | $18.60 | 5.2% | $18.60 |
| Ribeye Steak Everyday Basics 2-Pack | $10.19 | $10.10 | 0.9% | $10.10 |
| Condiments Premium Label Single | $6.59 | $6.87 | -4.0% | $6.87 |
| Shampoo Premium Label Club Pack | $7.97 | $7.13 | 11.8% | $7.13 |
| Deli Turkey Northgate Select Single | $9.81 | $9.78 | 0.3% | $9.78 |
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
- Ground Beef National Brand Club PackMidwest
- Bananas Everyday Basics Travel SizeMidwest
- Soda 12pk Everyday Basics Club PackMidwest
- Apples Premium Label BulkMidwest
- Air Freshener Exclusive Brand Club PackMidwest