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Customer Trailside Square (ID: C20107)

Back to Customers
Lifetime value
$381,708.38
Orders 82 AOV $4,654.98
Revenue / month $54,529.77 • Orders / month 11.7
Profit $53,359.82 Margin 14.0%
Recent momentum
$25,457.05
Last 30d $22,402.67 n/a
Orders 90d 6
Avg ticket $4,242.84 • Profit $806.09 ( 3.2% )
Customer health
Churn risk
Low
Days since last order 14 days
Cadence avg 12.7 d • median 9.0 d
Range 1.0 d - 108.0 d
Best weekday Tuesday ( $95,203.31 )
Account profile
Segment Stable
Recent activity and revenue are broadly stable.
First order
2023-10-07T00:00:00
Last order
2026-06-21T00:00:00
Months active 29 • Span 988 days
Primary region Northeast
Ship method DC Ambient
Unique products 276
Opportunity highlights
  • Top product Tablet Everyday Basics 2-Pack $25,638.89
  • Top weight mover Baby Formula Everyday Basics Club Pack 876.61 lb
  • Top profit product Storage Bin Exclusive Brand Multipack $4,338.27 ( 33.7% )
  • Pricing spread $1.44 / $87.83
  • Cross-sell ideas 5
Action center
  • Orders last 30d 5
  • Orders last 90d 6
  • Days since last order 14
  • Cadence range 1.0 - 108.0 d
Profit snapshot
Lifetime profit $53,359.82
Margin 14.0%

90d profit $806.09
90d margin 3.2%
Use profit trends to prioritize outreach and pricing adjustments.
Monthly profit & margin
Track contribution by month
Monthly profit & margin
Top profit mix
Top profit mix
Product profitability table
Revenue, cost, profit, and margin (top 25 products)
ProductRevenueCostProfitMargin %
Coffee Maker Northgate Value Family Size $4,110.74 $3,091.45 $1,019.28 24.8%
Bed Sheet Set Northgate Select Value Bundle $4,060.42 $3,195.77 $864.65 21.3%
Bacon Northgate Select Multipack $2,870.71 $2,248.14 $622.57 21.7%
String Lights Everyday Basics Club Pack $2,564.83 $1,957.94 $606.89 23.7%
Shrimp Premium Label Single $2,473.39 $2,096.09 $377.30 15.3%
Kids Hoodie Exclusive Brand Travel Size $1,013.37 $646.68 $366.69 36.2%
Coffee Maker National Brand Family Size $1,454.75 $1,092.10 $362.65 24.9%
Allergy Relief Premium Label Bulk $1,263.68 $927.64 $336.04 26.6%
Cookware Set Exclusive Brand Family Size $1,281.94 $948.45 $333.49 26.0%
Condiments National Brand Multipack $1,382.35 $1,096.47 $285.89 20.7%
Skin Care Everyday Basics Multipack $891.69 $627.53 $264.16 29.6%
Vitamins Exclusive Brand Family Size $892.33 $636.07 $256.26 28.7%
Chicken Breast Northgate Value Value Bundle $812.94 $602.50 $210.45 25.9%
Vitamins National Brand Travel Size $831.51 $645.23 $186.28 22.4%
Shrimp Northgate Value Family Size $926.29 $743.32 $182.97 19.8%
Sleepwear Set Northgate Value Travel Size $476.08 $301.03 $175.04 36.8%
Chicken Breast Everyday Basics Multipack $820.50 $672.78 $147.72 18.0%
Kids Hoodie Northgate Select Family Size $489.13 $347.90 $141.24 28.9%
Baby Formula Everyday Basics Club Pack $1,337.74 $1,200.00 $137.75 10.3%
Ground Beef Northgate Select Travel Size $743.78 $619.30 $124.48 16.7%
Dish Soap National Brand Multipack $776.08 $656.95 $119.13 15.4%
Fresh Herbs Northgate Value Multipack $458.80 $348.45 $110.35 24.1%
Deli Turkey Northgate Value Value Bundle $1,118.50 $1,010.89 $107.61 9.6%
Ground Beef Everyday Basics Single $434.28 $329.68 $104.59 24.1%
Baking Mix Northgate Select Club Pack $596.25 $492.69 $103.57 17.4%
Monthly Revenue & Orders
Monthly Revenue & Orders
Top Products (Spend)
Top Products (Spend)
Top Products (Weight)
Top Products (Weight)
Revenue by Weekday
Revenue by Weekday
Buying Cadence (days between orders)
Buying Cadence (days between orders)
Seasonality Heatmap (YoY by Month)
Sum of monthly revenue
Seasonality Heatmap (YoY by Month)
Average Basket
  • Orders analyzed 14
  • Avg lines / order 8.2
  • Avg weight (lb) / order 591.57
  • Avg items / order 54.4
  • Avg ticket $4,654.98
Price Intelligence (vs peer median)
Region-aware where available
ProductCustomer UnitPeer MedianΔ vs PeerSuggested
Coffee Maker Northgate Value Family Size $30.35 $32.78 -7.4% $32.78
Bed Sheet Set Northgate Select Value Bundle $23.21 $25.97 -10.6% $25.97
Bacon Northgate Select Multipack $9.97 $11.34 -12.1% $11.34
String Lights Everyday Basics Club Pack $12.60 $15.51 -18.8% $15.51
Shrimp Premium Label Single $7.31 $8.28 -11.7% $8.28
Coffee Maker National Brand Family Size $16.70 $20.76 -19.6% $20.76
Condiments National Brand Multipack $3.62 $4.29 -15.8% $4.29
Baby Formula Everyday Basics Club Pack $3.32 $3.78 -12.3% $3.78
Suggestion is the peer median realized unit price. Adjust with margin guardrails as needed.
Cross-sell Suggestions
  • Condiments Northgate Select Value BundleNortheast
  • Bananas Northgate Select Travel SizeNortheast
  • String Lights Northgate Select MultipackNortheast
  • Pasta Everyday Basics MultipackNortheast
  • Breakfast Cereal Exclusive Brand Club PackNortheast