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Product Intelligence Workspace
SKU HE-1074HE-1074 — Laundry Detergent Northgate Value Multipack

Laundry Detergent Northgate Value Multipack

Last 28 days revenue moved by $224 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $46 and margin compressed.
Current scoped window: Oct 1, 2025 – Jul 5, 2026. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. · Refreshed 2026-08-15T20:01:22.802568+00:00
Posture: GrowingLifecycle: DecliningClassification: VariableProtein: Household Essentials Target status: Materially below minimum Gross margin gates: min 20.0% · target 26.0% Meat Manager cost/lb: $5.62Effective cost/lb: $5.65Min price/lb: $8.08Target price/lb: $8.74ASP/lb: $4.93Top customer: Unknown · $891.19Lead region: Texas & Gulf · $2,945.41Cost coverage: 100.0%Last sold: Jun 27, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $224 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $46 and margin compressed.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
Meadowbrook Exchange offers up to $446 of margin uplift to target.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$9,879.62
Gross margin -14.6% · Contribution 0.1%
Weight & movement
2,004 lb
Avg 24.1 lb/order · 50.5 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Pricing recovery
Meadowbrook Exchange offers up to $446 of margin uplift to target.
Interactive detail
Context
Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.

Executive Scorecard

Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.

Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Export scorecard
Commercial Outcome
Revenue, gross margin, contribution, and recent movement.
Revenue$9,879.62
Gross Margin $$-1,444.49
Margin %-14.6%
Contribution Share0.1%
28D Revenue Δ$224.07 / 19.3%
28D Weight Δ48.2 / 19.9%
Demand & Movement
Units, shipped lb, cadence, movement efficiency, and stability.
Orders83
Customers52
Units296.0
Shipped lb2,004.0
Avg units / order3.57
Avg lb / order24.14
Avg lb / unit6.77
Demand stability31
Pricing & Margin
ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$4.93
Meat Manager cost / lb$5.62
Effective cost / lb$5.65
Minimum price / lb$8.08
Target price / lb$8.74
ASP/lb gap to minimum$-3.15
ASP/lb gap to target$-3.81
ASP/unit$33.38
Profit / lb$-0.72
Current gross margin %-14.6%
Minimum gross margin %20.0%
Target gross margin %26.0%
Target achievement56.4%
Price P10 / P50 / P90$4.59 / $5.02 / $5.51
Dispersion ratio1.20
Margin-risk exposure100.0%
Price-outlier revenue0.4%
Customer Reach & Planning
Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share40.4%
New customer share15.4%
Recent repeat revenue share55.0%
Customer cadence73.5 d
Lifecycle stageDeclining
Seasonality strength75
Forecastability26 · Low
Decision Layer
Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
Meadowbrook Exchange offers up to $446 of margin uplift to target.
Reset the lifecycle plan
Declining stage with 9 active months. Recent 3-month revenue is down 32.1% vs prior 3 months; customer adoption is stable.
Re-engage at-risk customers
Riverbend Plaza has not bought in 109 days.
Risk & Opportunity
Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Seasonality risk
Seasonality strength score is 75; demand planning should follow seasonal peaks and troughs.
Forecast uncertainty
Low forecast confidence using damped_ma with 9 history points.
Top opportunities
Pricing recovery
Meadowbrook Exchange offers up to $446 of margin uplift to target.
Basket expansion
GR-1176 — Canned Soup Premium Label Club Pack shows lift 3.45 with paired revenue 479.
Performance Story
What changed in the last 28 days, which lever mattered most, and what to do next. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Mixed

Last 28 days revenue moved by $224 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $46 and margin compressed.

Recommended action: Hold course and monitor core customers.
ASP/lb Effect
$-5.68
LB Volume Effect
$230.88
Mix / Interaction
$-1.13
Customer Movers
Largest 28-day revenue movers within this product’s customer base. Click a customer to inspect the change and open drilldown.
Top gainers
Top decliners

Trend, Lifecycle & Seasonality

Revenue, profit, weight, ASP/lb, lifecycle stage, and seasonal demand shape with clearer planning context.

Use this layer to separate sustained demand shifts from seasonality. Monthly charts show the active scoped history; seasonality uses the full available pattern for this SKU.
Export time series
Revenue, Profit & Shipped lb Trend
Monthly commercial outcome with weight context and rolling revenue average.
Outcome trend chart
Lifecycle & Price Quality
ASP/lb, margin quality, lifecycle stage, and planning confidence.
ASP/lb and margin trend
Lifecycle stage
Declining
Trend direction
Declining
Months active
9
Forecastability
26
Seasonality Heatmap
Year-over-year revenue intensity by month with shipped lb in hover context.
Seasonality heatmap
Seasonality Profile
Strength, best months, worst months, and normalized seasonal shape.
Seasonality profile
Seasonality strength75
Best monthsJun, Mar, Feb
Worst monthsApr, May, Nov
Seasonality is directional only; fewer than 12 months are available.

Weight Analytics

Weight is treated as a first-class commercial and operational signal, not a secondary diagnostic.

Use this section when the SKU matters because of shipped lb, pack economics, or heavy-account exposure. Protect high-weight strategic items even when units alone look flat.
Export weight series
Weight, Revenue/lb & Profit/lb Trend
How shipped lb and per-lb economics are moving over time, with pack intensity kept in summary diagnostics.
Weight analytics chart
Weight Summary
Operational weight profile, order concentration, and signal quality.
Revenue / lb$4.93
Profit / lb$-0.72
Avg lb / customer38.5
Top heavy-order share31.6%
Top-5 customer weight share36.0%
Weight intensity change3.4%
Order weight P10 / P50 / P906.6 / 19.7 / 48.6
Weight and unit movement are moving together.
Top Customers by Weight
The accounts that matter most when the product is analyzed in shipped lb rather than units alone. Click a row to inspect dependence and open customer drilldown.
Export
CustomerWeight lbWeight shareRevenueASP/lbOrders
Meadowbrook Exchange196.69.8%$891.19$4.534
Redbud Pointe146.07.3%$689.18$4.723
Silver Lake Junction138.16.9%$656.55$4.753
Riverbend Plaza127.26.3%$621.73$4.895
Highland Center113.85.7%$558.36$4.914
Brookfield Village 5078.13.9%$340.00$4.351
Clearwater Market75.23.8%$419.09$5.581
Trailside Square65.03.2%$308.53$4.752
Oakmont Crossing61.93.1%$276.94$4.471
Northgate Marketplace53.62.7%$274.81$5.132
Weight Relationship Diagnostics
How strongly weight ties to revenue, units, and pricing under this product’s order pattern.
Weight ↔ Revenue
0.99
Weight ↔ Units
1.00
ASP/lb ↔ Weight
-0.40
Avg lb / order
24.1
Use these diagnostics to separate volume quality from simple unit movement. If weight and units diverge, pack mix or order composition is shifting.

Pricing, Margin & Elasticity

ASP/lb-first diagnostics for distribution, demand response, margin risk, and recovery opportunity.

Use pricing diagnostics to separate broad price dispersion from specific below-target customers. Margin-risk rows rank recoverable uplift to the department-specific target inside the current scoped window.
Export pricing base
ASP/lb Distribution
Transaction-level ASP/lb with guardrails and price-outlier bounds.
ASP/lb distribution histogram
Guardrails: P10 $4.59, P50 $5.02, P90 $5.51 · Price-outlier revenue share 0.4%
Price vs Demand Relationship
Directional elasticity proxy using ASP/lb against the relevant demand basis.
Price vs demand scatter
Elasticity proxy on ASP/lb vs Shipped lb: slope -23.3932, correlation -0.397. Indicative only.
Margin at Risk by Customer
Below-target gross-margin accounts ranked by recoverable uplift and recency. Click a row to inspect the account and open customer drilldown.
Below-target customers
52
Target 26.0%
Revenue at risk
$9,879.62
Margin uplift to target
$4,013.19
CustomerRevenueWeight lbProfitMargin %Gap (pp)Uplift to TargetOrdersCadence (d)Last order
Meadowbrook Exchange$891.19196.6$-214.76-24.1%50.1$446.46425Jun 1, 2026
Redbud Pointe$689.18146$-111.76-16.2%42.2$290.95373.5May 13, 2026
Silver Lake Junction$656.55138.1$-106.37-16.2%42.2$277.08373.5Jun 19, 2026
Riverbend Plaza$621.73127.2$-104.87-16.9%42.9$266.52516Mar 10, 2026
Highland Center$558.36113.8$-91.36-16.4%42.4$236.53428Jun 27, 2026
Brookfield Village 50$34078.1$-79.05-23.3%49.3$167.461Jun 27, 2026
Trailside Square$308.5365$-73.36-23.8%49.8$153.572104Jun 20, 2026
Clearwater Market$419.0975.2$-37.99-9.1%35.1$146.951Feb 27, 2026
Oakmont Crossing$276.9461.9$-66.08-23.9%49.9$138.081Mar 25, 2026
Northgate Marketplace$274.8153.6$-31.04-11.3%37.3$102.49217Oct 23, 2025
Vista Park Landing$244.2748.7$-23.56-9.6%35.6$87.07235Mar 12, 2026
Trailside Center$245.2346.1$-22.6-9.2%35.2$86.36279Jun 6, 2026
Cedar Park Square$244.3849.9$-22.61-9.3%35.3$86.141Feb 19, 2026
Vista Park Crossing$244.5347.4$-22.45-9.2%35.2$86.031Mar 4, 2026
Fairview Depot$196.9839.6$-32.83-16.7%42.7$84.052117May 17, 2026
Stonegate Exchange$208.5142.1$-20.45-9.8%35.8$74.661Nov 16, 2025
Harvest Point Exchange$210.3741.8$-18.6-8.8%34.8$73.291May 20, 2026
Ridgeway Pointe$172.5532.4$-20.09-11.6%37.6$64.95373.5Mar 4, 2026
Summit Supercenter$173.3834.5$-18.41-10.6%36.6$63.49272Jun 26, 2026
Fairview Market$122.8425.2$-30.08-24.5%50.5$62.021Feb 12, 2026
Oakmont Exchange 109$175.4733.9$-16.33-9.3%35.3$61.95288Jun 26, 2026
Maple Grove Exchange$175.532$-15.44-8.8%34.8$61.071Jun 13, 2026
Lakeview Supercenter$176.435.5$-14.54-8.2%34.2$60.411Mar 3, 2026
Kingsport Square$131.9928.9$-20.94-15.9%41.9$55.261Jun 14, 2026
Fox Run Square$138.7627.7$-14.17-10.2%36.2$50.251Oct 9, 2025
Harvest Point Pointe$138.7727.1$-14.16-10.2%36.2$50.241Oct 11, 2025
Lakeview Village$138.925.3$-14.02-10.1%36.1$50.141Oct 31, 2025
Silver Lake Square$140.5528.1$-13.22-9.4%35.4$49.772259Jun 21, 2026
Highland Galleria$141.2727.7$-12.51-8.9%34.9$49.24246Apr 5, 2026
Copper Ridge Market 84$98.3619.8$-17.39-17.7%43.7$42.972Feb 1, 2026
Fairview Square$98.2221.2$-16.68-17.0%43$42.221Jan 2, 2026
Oakmont Gateway$104.9318.7$-9.98-9.5%35.5$37.261Mar 30, 2026
Vista Park Town Center 76$105.2519.7$-9.65-9.2%35.2$37.021Jun 3, 2026
Meadowbrook Depot$68.2514$-9.49-13.9%39.9$27.232121Feb 25, 2026
Lakeview Center$68.2714.1$-9.47-13.9%39.9$27.22291Feb 17, 2026
Fox Run Exchange 75$70.3413$-7.39-10.5%36.5$25.68219Jan 7, 2026
Vista Park Junction$70.5813.1$-7.16-10.1%36.1$25.512217Jun 24, 2026
Maple Grove Landing$69.6514.8$-7.24-10.4%36.4$25.351Dec 29, 2025
Summit Market$69.6712.8$-7.22-10.4%36.4$25.331Jan 4, 2026
Redbud Marketplace$69.9614.8$-6.93-9.9%35.9$25.121Apr 1, 2026

Customer Dependence & Reach

Which customers drive the product, how concentrated the mix is, and where churn risk is emerging.

This layer shows whether the SKU is broadly adopted or overly dependent on a few accounts. Concentration risk matters even when topline revenue still looks healthy.
Export customers
Top Customers
Revenue, weight, pricing, cadence, and profitability in one scanning-friendly table. Click a row to inspect dependence and open customer drilldown.
CustomerRevenueWeight lbProfitMargin %ASP/lbOrdersCadenceLast orderStatus
Meadowbrook Exchange$891.19196.6$-214.76-24.1%$4.53425.0 dJun 1, 2026Active
Redbud Pointe$689.18146.0$-111.76-16.2%$4.72373.5 dMay 13, 2026Active
Silver Lake Junction$656.55138.1$-106.37-16.2%$4.75373.5 dJun 19, 2026Active
Riverbend Plaza$621.73127.2$-104.87-16.9%$4.89516.0 dMar 10, 2026At risk
Highland Center$558.36113.8$-91.36-16.4%$4.91428.0 dJun 27, 2026Active
Clearwater Market$419.0975.2$-37.99-9.1%$5.581 dFeb 27, 2026At risk
Brookfield Village 50$340.0078.1$-79.05-23.3%$4.351 dJun 27, 2026Active
Trailside Square$308.5365.0$-73.36-23.8%$4.752104.0 dJun 20, 2026Active
Oakmont Crossing$276.9461.9$-66.08-23.9%$4.471 dMar 25, 2026At risk
Northgate Marketplace$274.8153.6$-31.04-11.3%$5.13217.0 dOct 23, 2025At risk
Trailside Center$245.2346.1$-22.60-9.2%$5.31279.0 dJun 6, 2026Active
Vista Park Crossing$244.5347.4$-22.45-9.2%$5.161 dMar 4, 2026At risk
Cedar Park Square$244.3849.9$-22.61-9.3%$4.901 dFeb 19, 2026At risk
Vista Park Landing$244.2748.7$-23.56-9.6%$5.02235.0 dMar 12, 2026At risk
Harvest Point Exchange$210.3741.8$-18.60-8.8%$5.031 dMay 20, 2026Active
Stonegate Exchange$208.5142.1$-20.45-9.8%$4.951 dNov 16, 2025At risk
Fairview Depot$196.9839.6$-32.83-16.7%$4.972117.0 dMay 17, 2026Active
Lakeview Supercenter$176.4035.5$-14.54-8.2%$4.961 dMar 3, 2026At risk
Maple Grove Exchange$175.5032.0$-15.44-8.8%$5.491 dJun 13, 2026Active
Oakmont Exchange 109$175.4733.9$-16.33-9.3%$5.17288.0 dJun 26, 2026Active
Summit Supercenter$173.3834.5$-18.41-10.6%$5.03272.0 dJun 26, 2026Active
Ridgeway Pointe$172.5532.4$-20.09-11.6%$5.33373.5 dMar 4, 2026At risk
Highland Galleria$141.2727.7$-12.51-8.9%$5.10246.0 dApr 5, 2026At risk
Silver Lake Square$140.5528.1$-13.22-9.4%$5.002259.0 dJun 21, 2026Active
Lakeview Village$138.9025.3$-14.02-10.1%$5.481 dOct 31, 2025At risk
Customer Concentration
Revenue, weight, and repeat structure for the current customer base.
Top 1 revenue share
9.0%
Top 5 revenue share
34.6%
Top 5 weight share
36.0%
HHI (0-10k)
378
Repeat customer share
40.4%
New customer share
15.4%
Customer Activity & Churn Risk
Active customer trend with at-risk accounts requiring follow-up.
Customer activity chart
At-risk customers
  • 109 days since last order
  • 120 days since last order
  • 94 days since last order
  • 247 days since last order
  • 115 days since last order

Basket & Cross-Sell Intelligence

Associated products, lift, support, confidence, and a lightweight suggestion workflow for commercial follow-up.

Basket metrics are evidence, not guarantees. Prioritize pairs with both lift and meaningful paired revenue, then inspect the SKU and account context before you push a bundle.
Export basket
How to use this
Support is the share of scoped orders containing the pair. Confidence is the share of this SKU’s orders that also contain the paired item. Lift compares that confidence against the paired item’s usual prevalence.
Next: Select likely pairs, inspect the associated SKU, then build a commercial suggestion list for follow-up.
Basket lift chart
Base orders: 83 · Total scoped orders: 4,184
Support is the share of scoped orders containing the pair. Confidence is the share of this product’s orders that also contain the paired item. Lift compares that confidence against the paired item’s normal prevalence.
No associated products selected.
Associated productCo-ordersSupportConfidenceLiftPaired revenue
FP-1164 — Avocados Northgate Select Multipack0.12%6.02%2.93$2,414.48
GR-1021 — Pasta Everyday Basics Multipack0.12%6.02%3.00$726.11
FP-1122 — Apples Premium Label 2-Pack0.12%6.02%3.11$695.37
GR-1015 — Breakfast Cereal Northgate Value Travel Size0.12%6.02%2.90$513.01
GR-1176 — Canned Soup Premium Label Club Pack0.12%6.02%3.45$479.25
DF-1080 — Butter Northgate Select Single0.12%6.02%2.86$426.83
FP-1232 — Apples Premium Label Travel Size0.12%6.02%3.07$292.27
HE-1152 — Paper Towels Everyday Basics Travel Size0.10%4.82%3.10$4,205.67
HW-1141 — Skin Care Everyday Basics Multipack0.10%4.82%2.08$2,723.05
AP-1283 — Kids Hoodie Northgate Select Family Size0.10%4.82%2.32$2,153.69
GR-1201 — Baking Mix Northgate Select Club Pack0.10%4.82%2.76$1,277.23
HE-1100 — Dish Soap Exclusive Brand Multipack0.10%4.82%2.15$1,267.70
GR-1120 — Canned Soup Exclusive Brand Bulk0.10%4.82%2.34$1,226.23
HE-1220 — Paper Towels National Brand Single0.10%4.82%2.37$1,137.32
HW-1004 — First Aid Everyday Basics Bulk0.10%4.82%2.34$1,102.82
GR-1261 — Breakfast Cereal Exclusive Brand Family Size0.10%4.82%2.52$1,084.48
HW-1287 — Vitamins National Brand Travel Size0.10%4.82%2.17$1,053.19
DF-1272 — Shredded Cheese Northgate Value Family Size0.10%4.82%2.40$875.56
GR-1268 — Cooking Oil Everyday Basics Value Bundle0.10%4.82%2.37$738.46
DF-1000 — Frozen Vegetables Northgate Select Bulk0.10%4.82%2.15$699.13
FP-1144 — Potatoes Northgate Select Value Bundle0.10%4.82%2.34$595.11
GR-1159 — Soda 12pk Northgate Select Single0.10%4.82%2.43$422.79
GR-1215 — Baby Formula Northgate Select Multipack0.10%4.82%2.34$411.21
GR-1190 — Pasta Exclusive Brand Single0.10%4.82%2.43$356.65
DF-1288 — Frozen Pizza Northgate Value 2-Pack0.10%4.82%2.32$190.19

Forecast & Planning

Planning view with method labeling, confidence framing, weight-aware forecast output, and sparse-history safeguards.

Forecast is advisory, not autopilot. Confidence depends on usable history, repeatability, and noise in the active scoped series.
Export forecast
Revenue & Weight Forecast
Low forecast confidence using damped_ma with 9 history points.
Method
damped_ma
History points
9
Forecastability
26
Confidence
Low
Forecast chart
Method: damped_ma · History points: 9 · Revenue sMAPE: 64.7% · Weight sMAPE: 65.5% · Forecastability: 26