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Product Intelligence Workspace
SKU GR-1155GR-1155 — Snack Crackers Exclusive Brand Single

Snack Crackers Exclusive Brand Single

Last 28 days revenue moved by $505 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $17 and margin compressed.
Current scoped window: Oct 1, 2025 – Jul 5, 2026. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. · Refreshed 2026-08-15T20:12:24.263595+00:00
Posture: GrowingLifecycle: GrowthClassification: VariableProtein: Grocery Target status: Materially below minimum Gross margin gates: min 18.0% · target 24.0% Meat Manager cost/lb: $3.91Effective cost/lb: $3.95Min price/lb: $5.80Target price/lb: $6.26ASP/lb: $4.13Top customer: Unknown · $600.81Lead region: Southeast · $1,169.18Cost coverage: 100.0%Last sold: Jun 29, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $505 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $17 and margin compressed.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
Ridgeway Junction offers up to $147 of margin uplift to target.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$5,078.61
Gross margin 4.3% · Contribution 0.1%
Weight & movement
1,230 lb
Avg 19.8 lb/order · 31.0 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Pricing recovery
Ridgeway Junction offers up to $147 of margin uplift to target.
Interactive detail
Context
Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.

Executive Scorecard

Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.

Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Export scorecard
Commercial Outcome
Revenue, gross margin, contribution, and recent movement.
Revenue$5,078.61
Gross Margin $$216.33
Margin %4.3%
Contribution Share0.1%
28D Revenue Δ$505.11 / 87.0%
28D Weight Δ116.8 / 78.1%
Demand & Movement
Units, shipped lb, cadence, movement efficiency, and stability.
Orders62
Customers41
Units191.0
Shipped lb1,230.0
Avg units / order3.08
Avg lb / order19.84
Avg lb / unit6.44
Demand stability27
Pricing & Margin
ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$4.13
Meat Manager cost / lb$3.91
Effective cost / lb$3.95
Minimum price / lb$5.80
Target price / lb$6.26
ASP/lb gap to minimum$-1.68
ASP/lb gap to target$-2.13
ASP/unit$26.59
Profit / lb$0.18
Current gross margin %4.3%
Minimum gross margin %18.0%
Target gross margin %24.0%
Target achievement65.9%
Price P10 / P50 / P90$3.89 / $4.22 / $4.60
Dispersion ratio1.18
Margin-risk exposure100.0%
Price-outlier revenue0.0%
Customer Reach & Planning
Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share39.0%
New customer share12.2%
Recent repeat revenue share50.0%
Customer cadence68.2 d
Lifecycle stageGrowth
Seasonality strength75
Forecastability24 · Low
Decision Layer
Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
Ridgeway Junction offers up to $147 of margin uplift to target.
Use the latest 28-day readout
Last 28 days revenue moved by $505 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $17 and margin compressed.
Re-engage at-risk customers
Riverbend Plaza has not bought in 229 days.
Risk & Opportunity
Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Forecast uncertainty
Low forecast confidence using damped_ma with 9 history points.
Seasonality risk
Seasonality strength score is 75; demand planning should follow seasonal peaks and troughs.
Top opportunities
Pricing recovery
Ridgeway Junction offers up to $147 of margin uplift to target.
Basket expansion
GR-1315 — Cooking Oil Northgate Value Club Pack shows lift 6.53 with paired revenue 934.
Performance Story
What changed in the last 28 days, which lever mattered most, and what to do next. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Mixed

Last 28 days revenue moved by $505 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $17 and margin compressed.

Recommended action: Hold course and monitor core customers.
ASP/lb Effect
$28.94
LB Volume Effect
$453.57
Mix / Interaction
$22.60
Customer Movers
Largest 28-day revenue movers within this product’s customer base. Click a customer to inspect the change and open drilldown.
Top gainers
Top decliners

Trend, Lifecycle & Seasonality

Revenue, profit, weight, ASP/lb, lifecycle stage, and seasonal demand shape with clearer planning context.

Use this layer to separate sustained demand shifts from seasonality. Monthly charts show the active scoped history; seasonality uses the full available pattern for this SKU.
Export time series
Revenue, Profit & Shipped lb Trend
Monthly commercial outcome with weight context and rolling revenue average.
Outcome trend chart
Lifecycle & Price Quality
ASP/lb, margin quality, lifecycle stage, and planning confidence.
ASP/lb and margin trend
Lifecycle stage
Growth
Trend direction
Growing
Months active
9
Forecastability
24
Seasonality Heatmap
Year-over-year revenue intensity by month with shipped lb in hover context.
Seasonality heatmap
Seasonality Profile
Strength, best months, worst months, and normalized seasonal shape.
Seasonality profile
Seasonality strength75
Best monthsJun, Nov, Mar
Worst monthsDec, May, Apr
Seasonality is directional only; fewer than 12 months are available.

Weight Analytics

Weight is treated as a first-class commercial and operational signal, not a secondary diagnostic.

Use this section when the SKU matters because of shipped lb, pack economics, or heavy-account exposure. Protect high-weight strategic items even when units alone look flat.
Export weight series
Weight, Revenue/lb & Profit/lb Trend
How shipped lb and per-lb economics are moving over time, with pack intensity kept in summary diagnostics.
Weight analytics chart
Weight Summary
Operational weight profile, order concentration, and signal quality.
Revenue / lb$4.13
Profit / lb$0.18
Avg lb / customer30.0
Top heavy-order share34.9%
Top-5 customer weight share41.2%
Weight intensity change2.7%
Order weight P10 / P50 / P906.2 / 13.0 / 42.7
Weight and unit movement are moving together.
Top Customers by Weight
The accounts that matter most when the product is analyzed in shipped lb rather than units alone. Click a row to inspect dependence and open customer drilldown.
Export
CustomerWeight lbWeight shareRevenueASP/lbOrders
Ridgeway Junction157.712.8%$600.81$3.813
Fox Run Square122.410.0%$520.86$4.263
Fairview Square99.68.1%$388.58$3.902
Riverbend Plaza64.25.2%$256.32$3.991
Oakmont Gateway62.75.1%$302.09$4.823
Clearwater Plaza59.94.9%$247.19$4.133
Trailside Square55.64.5%$193.78$3.481
Maple Grove Landing42.93.5%$191.87$4.471
Riverbend Gateway40.33.3%$163.71$4.061
Kingsport Square39.13.2%$155.11$3.962
Weight Relationship Diagnostics
How strongly weight ties to revenue, units, and pricing under this product’s order pattern.
Weight ↔ Revenue
0.99
Weight ↔ Units
1.00
ASP/lb ↔ Weight
-0.34
Avg lb / order
19.8
Use these diagnostics to separate volume quality from simple unit movement. If weight and units diverge, pack mix or order composition is shifting.

Pricing, Margin & Elasticity

ASP/lb-first diagnostics for distribution, demand response, margin risk, and recovery opportunity.

Use pricing diagnostics to separate broad price dispersion from specific below-target customers. Margin-risk rows rank recoverable uplift to the department-specific target inside the current scoped window.
Export pricing base
ASP/lb Distribution
Transaction-level ASP/lb with guardrails and price-outlier bounds.
ASP/lb distribution histogram
Guardrails: P10 $3.89, P50 $4.22, P90 $4.60 · Price-outlier revenue share 0.0%
Price vs Demand Relationship
Directional elasticity proxy using ASP/lb against the relevant demand basis.
Price vs demand scatter
Elasticity proxy on ASP/lb vs Shipped lb: slope -21.0108, correlation -0.336. Indicative only.
Margin at Risk by Customer
Below-target gross-margin accounts ranked by recoverable uplift and recency. Click a row to inspect the account and open customer drilldown.
Below-target customers
41
Target 24.0%
Revenue at risk
$5,078.61
Margin uplift to target
$1,002.54
CustomerRevenueWeight lbProfitMargin %Gap (pp)Uplift to TargetOrdersCadence (d)Last order
Ridgeway Junction$600.81157.7$-3.06-0.5%24.5$147.253119Jun 11, 2026
Fairview Square$388.5899.6$-17.71-4.6%28.6$110.97217Jun 29, 2026
Fox Run Square$520.86122.4$38.17.3%16.7$86.91396.5Jun 5, 2026
Trailside Square$193.7855.6$-19.76-10.2%34.2$66.271May 28, 2026
Oakmont Gateway$302.0962.7$15.265.1%18.9$57.24375.5Jun 8, 2026
Clearwater Plaza$247.1959.9$11.734.7%19.3$47.59332May 27, 2026
Riverbend Plaza$256.3264.2$18.937.4%16.6$42.591Nov 12, 2025
Kingsport Square$155.1139.1$-4.41-2.8%26.8$41.642231Jun 17, 2026
Maple Grove Landing$191.8742.9$14.457.5%16.5$31.61Feb 28, 2026
Lakeview Plaza$137.8134.8$1.891.4%22.6$31.191Jun 25, 2026
Ridgeway Pointe$162.0138.4$17.5710.8%13.2$21.31345.5Jan 28, 2026
Trailside Center$109.7424.8$6.836.2%17.8$19.511Mar 19, 2026
Vista Park Crossing$82.721$0.620.8%23.2$19.231Jun 29, 2026
Prairie View Gateway$109.723.8$7.226.6%17.4$19.111Mar 12, 2026
Riverbend Gateway$163.7140.3$20.2512.4%11.6$19.041Nov 25, 2025
Redbud Pointe$77.2620.1$1.151.5%22.5$17.391Feb 19, 2026
Summit Supercenter$108.2724.8$8.898.2%15.8$17.092102Mar 24, 2026
Silver Lake Town Center$82.4318.4$2.743.3%20.7$17.0422Apr 20, 2026
Silver Lake Square$83.2419.3$3.654.4%19.6$16.33286May 16, 2026
Clearwater Market$82.3519.4$4.455.4%18.6$15.321Mar 30, 2026
Summit Market$82.2519.4$5.466.6%17.4$14.281Mar 6, 2026
Fox Run Exchange$82.0420.5$6.888.4%15.6$12.81227Jan 29, 2026
Cedar Park Commons$108.9425.4$14.5413.3%10.7$11.6121Oct 18, 2025
Fairview Crossing$55.4613$2.244.0%20$11.072172Jun 29, 2026
Redbud Marketplace$54.8514.2$3.245.9%18.1$9.921Mar 10, 2026
Vista Park Supercenter$55.3512.9$4.297.8%16.2$8.991Feb 20, 2026
Willow Creek Crossing$57.0113.3$4.918.6%15.4$8.782153May 14, 2026
Sunfield Marketplace$56.9112.5$5.9310.4%13.6$7.73232Feb 6, 2026
Riverbend Village$5413.1$5.8610.9%13.1$7.11Nov 17, 2025
Prairie View Supercenter$27.516.2$0.271.0%23$6.331May 15, 2026
Fox Run Pointe$56.7712.5$7.3913.0%11$6.23261Dec 30, 2025
Copper Ridge Junction$55.0813.2$7.1212.9%11.1$6.11Nov 11, 2025
Riverbend Station$27.496.3$0.521.9%22.1$6.071Apr 27, 2026
Cedar Park Plaza$27.186.9$0.562.0%22$5.971Apr 5, 2026
Brookfield Galleria$28.656.1$0.943.3%20.7$5.941Jun 15, 2026
Stonegate Depot$28.646.5$1.023.6%20.4$5.851Jun 9, 2026
Harvest Point Center$27.156.8$0.883.2%20.8$5.641Mar 13, 2026
Clearwater Marketplace$55.0213.1$7.7914.2%9.8$5.411Oct 18, 2025
Oakmont Exchange$27.646.1$2.117.6%16.4$4.521Jan 23, 2026
Westfield Village$27.66.3$2.529.1%14.9$4.11Dec 25, 2025

Customer Dependence & Reach

Which customers drive the product, how concentrated the mix is, and where churn risk is emerging.

This layer shows whether the SKU is broadly adopted or overly dependent on a few accounts. Concentration risk matters even when topline revenue still looks healthy.
Export customers
Top Customers
Revenue, weight, pricing, cadence, and profitability in one scanning-friendly table. Click a row to inspect dependence and open customer drilldown.
CustomerRevenueWeight lbProfitMargin %ASP/lbOrdersCadenceLast orderStatus
Ridgeway Junction$600.81157.7$-3.06-0.5%$3.813119.0 dJun 11, 2026Active
Fox Run Square$520.86122.4$38.107.3%$4.26396.5 dJun 5, 2026Active
Fairview Square$388.5899.6$-17.71-4.6%$3.90217.0 dJun 29, 2026Active
Oakmont Gateway$302.0962.7$15.265.1%$4.82375.5 dJun 8, 2026Active
Riverbend Plaza$256.3264.2$18.937.4%$3.991 dNov 12, 2025At risk
Clearwater Plaza$247.1959.9$11.734.7%$4.13332.0 dMay 27, 2026Active
Trailside Square$193.7855.6$-19.76-10.2%$3.481 dMay 28, 2026Active
Maple Grove Landing$191.8742.9$14.457.5%$4.471 dFeb 28, 2026At risk
Riverbend Gateway$163.7140.3$20.2512.4%$4.061 dNov 25, 2025At risk
Ridgeway Pointe$162.0138.4$17.5710.8%$4.22345.5 dJan 28, 2026At risk
Kingsport Square$155.1139.1$-4.41-2.8%$3.962231.0 dJun 17, 2026Active
Lakeview Plaza$137.8134.8$1.891.4%$3.961 dJun 25, 2026Active
Trailside Center$109.7424.8$6.836.2%$4.421 dMar 19, 2026At risk
Prairie View Gateway$109.7023.8$7.226.6%$4.611 dMar 12, 2026At risk
Cedar Park Commons$108.9425.4$14.5413.3%$4.2821.0 dOct 18, 2025At risk
Summit Supercenter$108.2724.8$8.898.2%$4.372102.0 dMar 24, 2026Active
Silver Lake Square$83.2419.3$3.654.4%$4.32286.0 dMay 16, 2026Active
Vista Park Crossing$82.7021.0$0.620.8%$3.941 dJun 29, 2026Active
Silver Lake Town Center$82.4318.4$2.743.3%$4.4922.0 dApr 20, 2026At risk
Clearwater Market$82.3519.4$4.455.4%$4.241 dMar 30, 2026At risk
Summit Market$82.2519.4$5.466.6%$4.241 dMar 6, 2026At risk
Fox Run Exchange$82.0420.5$6.888.4%$3.99227.0 dJan 29, 2026At risk
Redbud Pointe$77.2620.1$1.151.5%$3.851 dFeb 19, 2026At risk
Willow Creek Crossing$57.0113.3$4.918.6%$4.282153.0 dMay 14, 2026Active
Sunfield Marketplace$56.9112.5$5.9310.4%$4.55232.0 dFeb 6, 2026At risk
Customer Concentration
Revenue, weight, and repeat structure for the current customer base.
Top 1 revenue share
11.8%
Top 5 revenue share
40.7%
Top 5 weight share
41.2%
HHI (0-10k)
504
Repeat customer share
39.0%
New customer share
12.2%
Customer Activity & Churn Risk
Active customer trend with at-risk accounts requiring follow-up.
Customer activity chart
At-risk customers
  • 229 days since last order
  • 121 days since last order
  • 216 days since last order
  • 152 days since last order
  • 102 days since last order

Basket & Cross-Sell Intelligence

Associated products, lift, support, confidence, and a lightweight suggestion workflow for commercial follow-up.

Basket metrics are evidence, not guarantees. Prioritize pairs with both lift and meaningful paired revenue, then inspect the SKU and account context before you push a bundle.
Export basket
How to use this
Support is the share of scoped orders containing the pair. Confidence is the share of this SKU’s orders that also contain the paired item. Lift compares that confidence against the paired item’s usual prevalence.
Next: Select likely pairs, inspect the associated SKU, then build a commercial suggestion list for follow-up.
Basket lift chart
Base orders: 62 · Total scoped orders: 4,184
Support is the share of scoped orders containing the pair. Confidence is the share of this product’s orders that also contain the paired item. Lift compares that confidence against the paired item’s normal prevalence.
No associated products selected.
Associated productCo-ordersSupportConfidenceLiftPaired revenue
GR-1315 — Cooking Oil Northgate Value Club Pack0.14%9.68%6.53$933.59
GR-1215 — Baby Formula Northgate Select Multipack0.12%8.06%3.92$1,085.94
GR-1243 — Pasta Northgate Value Travel Size0.12%8.06%4.17$809.44
EL-1088 — Streaming Stick National Brand 2-Pack0.10%6.45%3.14$6,624.95
HW-1194 — Vitamins Exclusive Brand Family Size0.10%6.45%3.25$3,420.66
GR-1306 — Soda 12pk Northgate Select Value Bundle0.10%6.45%3.46$962.05
GR-1167 — Soda 12pk Northgate Select Club Pack0.10%6.45%3.46$848.22
MS-1213 — Shrimp National Brand 2-Pack0.10%6.45%4.65$824.01
DF-1006 — Greek Yogurt Exclusive Brand Travel Size0.10%6.45%3.33$758.81
DF-1170 — Frozen Vegetables National Brand Family Size0.10%6.45%2.78$583.82
DF-1132 — Greek Yogurt Everyday Basics Bulk0.10%6.45%3.55$536.87
DF-1272 — Shredded Cheese Northgate Value Family Size0.10%6.45%3.21$531.39
FP-1098 — Bananas Premium Label Bulk0.10%6.45%3.18$322.42
DF-1192 — Greek Yogurt Northgate Select Multipack0.10%6.45%3.97$54.70
HK-1214 — Bed Sheet Set Premium Label Club Pack0.07%4.84%2.74$6,412.54
MS-1003 — Rotisserie Chicken Exclusive Brand Multipack0.07%4.84%2.33$2,019.62
HW-1142 — First Aid Everyday Basics 2-Pack0.07%4.84%2.41$1,935.14
GR-1263 — Condiments Premium Label Family Size0.07%4.84%2.11$1,046.75
GR-1311 — Canned Soup Northgate Value Club Pack0.07%4.84%2.77$932.85
GR-1185 — Baby Formula Premium Label Family Size0.07%4.84%2.33$837.19
GR-1229 — Baking Mix Northgate Value Family Size0.07%4.84%2.63$664.36
GR-1296 — Rice Northgate Select Family Size0.07%4.84%3.02$569.35
MS-1005 — Ribeye Steak National Brand Value Bundle0.07%4.84%2.77$554.02
DF-1055 — Frozen Vegetables Premium Label Travel Size0.07%4.84%2.35$542.66
FP-1317 — Onions Northgate Value Travel Size0.07%4.84%2.22$468.46

Forecast & Planning

Planning view with method labeling, confidence framing, weight-aware forecast output, and sparse-history safeguards.

Forecast is advisory, not autopilot. Confidence depends on usable history, repeatability, and noise in the active scoped series.
Export forecast
Revenue & Weight Forecast
Low forecast confidence using damped_ma with 9 history points.
Method
damped_ma
History points
9
Forecastability
24
Confidence
Low
Forecast chart
Method: damped_ma · History points: 9 · Revenue sMAPE: 68.7% · Weight sMAPE: 64.9% · Forecastability: 24