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Product Intelligence Workspace
SKU GR-1168GR-1168 — Bottled Water National Brand 2-Pack

Bottled Water National Brand 2-Pack

Last 28 days revenue moved by $261 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $32 and margin improved.
Current scoped window: Oct 1, 2025 – Jul 5, 2026. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. · Refreshed 2026-10-02T00:04:47.189245+00:00
Exit
Posture: GrowingLifecycle: DecliningClassification: VariableDepartment: Grocery Target status: Materially below minimum Gross margin gates: min 18.0% · target 24.0% Meat Manager cost/lb: $3.28Effective cost/lb: $3.36Min price/lb: $5.03Target price/lb: $5.43ASP/lb: $2.91Top customer: Unknown · $172.58Lead region: Southeast · $573.81Cost coverage: 100.0%Last sold: Jul 4, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $261 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $32 and margin improved.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$2,417.10
Gross margin -15.5% · Contribution 0.0%
Weight & movement
830 lb
Avg 9.8 lb/order · 20.9 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Basket expansion
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Interactive detail

Context

Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.
Open detail

Executive Scorecard

Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.

Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Export scorecard

Commercial Outcome

Revenue, gross margin, contribution, and recent movement.
Revenue$2,417.10
Gross Margin $$-373.73
Margin %-15.5%
Contribution Share0.0%
28D Revenue Δ$260.80 / 447.9%
28D Weight Δ90.7 / 451.8%

Demand & Movement

Units, shipped lb, cadence, movement efficiency, and stability.
Orders85
Customers52
Units245.0
Shipped lb829.5
Avg units / order2.88
Avg lb / order9.76
Avg lb / unit3.39
Demand stability26

Pricing & Margin

ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$2.91
Meat Manager cost / lb$3.28
Effective cost / lb$3.36
Minimum price / lb$5.03
Target price / lb$5.43
ASP/lb gap to minimum$-2.12
ASP/lb gap to target$-2.52
ASP/unit$9.87
Profit / lb$-0.45
Current gross margin %-15.5%
Minimum gross margin %18.0%
Target gross margin %24.0%
Target achievement53.7%
Price P10 / P50 / P90$2.68 / $2.99 / $3.27
Dispersion ratio1.22
Margin-risk exposure100.0%
Price-outlier revenue7.0%

Customer Reach & Planning

Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share44.2%
New customer share5.8%
Recent repeat revenue share60.9%
Customer cadence84.0 d
Lifecycle stageDeclining
Seasonality strength83
Forecastability28 · Low

Decision Layer

Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Reset the lifecycle plan
Declining stage with 10 active months. Recent 3-month revenue is down 47.5% vs prior 3 months; customer adoption is narrowing.
Re-engage at-risk customers
Riverbend Plaza has not bought in 60 days.

Risk & Opportunity

Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Seasonality risk
Seasonality strength score is 83; demand planning should follow seasonal peaks and troughs.
Lifecycle Declining
Declining stage with 10 active months. Recent 3-month revenue is down 47.5% vs prior 3 months; customer adoption is narrowing.
Top opportunities
Basket expansion
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Pricing recovery
Meadowbrook Exchange offers up to $71 of margin uplift to target.

Detailed analysis

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