Product Intelligence Workspace
Posture: GrowingLifecycle: DecliningClassification: VariableProtein: Grocery
Target status: Materially below minimum
Gross margin gates: min 18.0% · target 24.0%
Meat Manager cost/lb: $3.28Effective cost/lb: $3.36Min price/lb: $5.03Target price/lb: $5.43ASP/lb: $2.91Top customer: Unknown · $172.58Lead region: Southeast · $573.81Cost coverage: 100.0%Last sold: Jul 4, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $261 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $32 and margin improved.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$2,417.10
Gross margin -15.5% · Contribution 0.0%
Weight & movement
830 lb
Avg 9.8 lb/order · 20.9 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Basket expansion
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Interactive detail
Context
Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.
Executive Scorecard
Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.
Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Commercial Outcome
Revenue, gross margin, contribution, and recent movement.
Revenue$2,417.10
Gross Margin $$-373.73
Margin %-15.5%
Contribution Share0.0%
28D Revenue Δ$260.80 / 447.9%
28D Weight Δ90.7 / 451.8%
Demand & Movement
Units, shipped lb, cadence, movement efficiency, and stability.
Orders85
Customers52
Units245.0
Shipped lb829.5
Avg units / order2.88
Avg lb / order9.76
Avg lb / unit3.39
Demand stability26
Pricing & Margin
ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$2.91
Meat Manager cost / lb$3.28
Effective cost / lb$3.36
Minimum price / lb$5.03
Target price / lb$5.43
ASP/lb gap to minimum$-2.12
ASP/lb gap to target$-2.52
ASP/unit$9.87
Profit / lb$-0.45
Current gross margin %-15.5%
Minimum gross margin %18.0%
Target gross margin %24.0%
Target achievement53.7%
Price P10 / P50 / P90$2.68 / $2.99 / $3.27
Dispersion ratio1.22
Margin-risk exposure100.0%
Price-outlier revenue7.0%
Customer Reach & Planning
Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share44.2%
New customer share5.8%
Recent repeat revenue share60.9%
Customer cadence84.0 d
Lifecycle stageDeclining
Seasonality strength83
Forecastability28 · Low
Decision Layer
Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Reset the lifecycle plan
Declining stage with 10 active months. Recent 3-month revenue is down 47.5% vs prior 3 months; customer adoption is narrowing.
Re-engage at-risk customers
Riverbend Plaza has not bought in 60 days.
Risk & Opportunity
Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Seasonality risk
Seasonality strength score is 83; demand planning should follow seasonal peaks and troughs.
Lifecycle Declining
Declining stage with 10 active months. Recent 3-month revenue is down 47.5% vs prior 3 months; customer adoption is narrowing.
Top opportunities
Basket expansion
HW-1178 — Shampoo Premium Label Club Pack shows lift 4.06 with paired revenue 2,544.
Pricing recovery
Meadowbrook Exchange offers up to $71 of margin uplift to target.
Performance Story
What changed in the last 28 days, which lever mattered most, and what to do next. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Healthy
Last 28 days revenue moved by $261 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $32 and margin improved.
Recommended action: Hold course and monitor core customers.
ASP/lb Effect
$-0.41
LB Volume Effect
$263.04
Mix / Interaction
$-1.84
Customer Movers
Largest 28-day revenue movers within this product’s customer base. Click a customer to inspect the change and open drilldown.
Top gainers
Top decliners
Trend, Lifecycle & Seasonality
Revenue, profit, weight, ASP/lb, lifecycle stage, and seasonal demand shape with clearer planning context.
Use this layer to separate sustained demand shifts from seasonality. Monthly charts show the active scoped history; seasonality uses the full available pattern for this SKU.
Revenue, Profit & Shipped lb Trend
Monthly commercial outcome with weight context and rolling revenue average.
Lifecycle & Price Quality
ASP/lb, margin quality, lifecycle stage, and planning confidence.
Lifecycle stage
Declining
Trend direction
Declining
Months active
10
Forecastability
28
Seasonality Heatmap
Year-over-year revenue intensity by month with shipped lb in hover context.
Seasonality Profile
Strength, best months, worst months, and normalized seasonal shape.
Seasonality strength83
Best monthsMar, Apr, Jun
Worst monthsJul, Jan, Nov
Seasonality is directional only; fewer than 12 months are available.
Weight Analytics
Weight is treated as a first-class commercial and operational signal, not a secondary diagnostic.
Use this section when the SKU matters because of shipped lb, pack economics, or heavy-account exposure. Protect high-weight strategic items even when units alone look flat.
Weight, Revenue/lb & Profit/lb Trend
How shipped lb and per-lb economics are moving over time, with pack intensity kept in summary diagnostics.
Weight Summary
Operational weight profile, order concentration, and signal quality.
Revenue / lb$2.91
Profit / lb$-0.45
Avg lb / customer16.0
Top heavy-order share34.1%
Top-5 customer weight share33.8%
Weight intensity change2.3%
Order weight P10 / P50 / P903.3 / 6.5 / 20.3
Weight and unit movement are moving together.
Top Customers by Weight
The accounts that matter most when the product is analyzed in shipped lb rather than units alone. Click a row to inspect dependence and open customer drilldown.
| Customer | Weight lb | Weight share | Revenue | ASP/lb | Orders |
|---|---|---|---|---|---|
| Meadowbrook Exchange | 59.9 | 7.2% | $142.96 | $2.39 | 2 |
| Trailside Center | 56.2 | 6.8% | $163.59 | $2.91 | 3 |
| Fairview Depot | 55.6 | 6.7% | $172.58 | $3.10 | 2 |
| Fox Run Commons | 55.5 | 6.7% | $152.92 | $2.75 | 2 |
| Riverbend Plaza | 52.7 | 6.3% | $143.91 | $2.73 | 3 |
| Silver Lake Square | 33.6 | 4.0% | $102.73 | $3.06 | 4 |
| Kingsport Square | 27.7 | 3.3% | $77.01 | $2.78 | 1 |
| Silver Lake Town Center | 27.5 | 3.3% | $81.60 | $2.96 | 2 |
| Ridgeway Pointe | 25.6 | 3.1% | $70.69 | $2.76 | 2 |
| Copper Ridge Market 84 | 25.4 | 3.1% | $67.13 | $2.65 | 3 |
Weight Relationship Diagnostics
How strongly weight ties to revenue, units, and pricing under this product’s order pattern.
Weight ↔ Revenue
0.99
Weight ↔ Units
0.99
ASP/lb ↔ Weight
-0.31
Avg lb / order
9.8
Use these diagnostics to separate volume quality from simple unit movement. If weight and units diverge, pack mix or order composition is shifting.
Pricing, Margin & Elasticity
ASP/lb-first diagnostics for distribution, demand response, margin risk, and recovery opportunity.
Use pricing diagnostics to separate broad price dispersion from specific below-target customers. Margin-risk rows rank recoverable uplift to the department-specific target inside the current scoped window.
ASP/lb Distribution
Transaction-level ASP/lb with guardrails and price-outlier bounds.
Guardrails: P10 $2.68, P50 $2.99, P90 $3.27
· Price-outlier revenue share 7.0%
Price vs Demand Relationship
Directional elasticity proxy using ASP/lb against the relevant demand basis.
Elasticity proxy on ASP/lb vs Shipped lb: slope -11.8818, correlation -0.313. Indicative only.
Margin at Risk by Customer
Below-target gross-margin accounts ranked by recoverable uplift and recency. Click a row to inspect the account and open customer drilldown.
Below-target customers
52
Target 24.0%
Revenue at risk
$2,417.10
Margin uplift to target
$953.84
| Customer | Revenue | Weight lb | Profit | Margin % | Gap (pp) | Uplift to Target | Orders | Cadence (d) | Last order |
|---|---|---|---|---|---|---|---|---|---|
| Meadowbrook Exchange | $142.96 | 59.9 | $-36.22 | -25.3% | 49.3 | $70.53 | 2 | 158 | Apr 2, 2026 |
| Fairview Depot | $172.58 | 55.6 | $-28.79 | -16.7% | 40.7 | $70.21 | 2 | 177 | Apr 27, 2026 |
| Fox Run Commons | $152.92 | 55.5 | $-26.26 | -17.2% | 41.2 | $62.97 | 2 | 110 | Feb 22, 2026 |
| Riverbend Plaza | $143.91 | 52.7 | $-25.03 | -17.4% | 41.4 | $59.57 | 3 | 22.5 | May 5, 2026 |
| Trailside Center | $163.59 | 56.2 | $-16.44 | -10.1% | 34.1 | $55.71 | 3 | 84 | Jun 23, 2026 |
| Silver Lake Square | $102.73 | 33.6 | $-11.6 | -11.3% | 35.3 | $36.25 | 4 | 81 | May 27, 2026 |
| Oakmont Crossing | $71.61 | 25.1 | $-17.98 | -25.1% | 49.1 | $35.17 | 1 | — | Jan 22, 2026 |
| Kingsport Square | $77.01 | 27.7 | $-13.44 | -17.4% | 41.4 | $31.92 | 1 | — | Jun 10, 2026 |
| Copper Ridge Market 84 | $67.13 | 25.4 | $-13.07 | -19.5% | 43.5 | $29.18 | 3 | 21 | Apr 23, 2026 |
| Silver Lake Town Center | $81.6 | 27.5 | $-8.84 | -10.8% | 34.8 | $28.43 | 2 | 59 | Apr 18, 2026 |
| Westfield Village | $72.21 | 23.9 | $-8.84 | -12.2% | 36.2 | $26.17 | 4 | 90 | Jun 30, 2026 |
| Ridgeway Pointe | $70.69 | 25.6 | $-8.66 | -12.2% | 36.2 | $25.62 | 2 | 69 | Apr 30, 2026 |
| Summit Market | $60.88 | 19.7 | $-6.52 | -10.7% | 34.7 | $21.14 | 1 | — | Dec 1, 2025 |
| Clearwater Plaza | $61.33 | 20.7 | $-6.08 | -9.9% | 33.9 | $20.8 | 1 | — | May 3, 2026 |
| Summit Supercenter | $50.37 | 16.9 | $-8.5 | -16.9% | 40.9 | $20.58 | 4 | 37 | Apr 26, 2026 |
| Meadowbrook Commons | $51.25 | 15.6 | $-6.76 | -13.2% | 37.2 | $19.06 | 3 | 100 | Apr 24, 2026 |
| Vista Park Landing | $50.86 | 16 | $-6.3 | -12.4% | 36.4 | $18.51 | 2 | 46 | Feb 10, 2026 |
| Ironwood Gateway | $51.35 | 16.2 | $-5.81 | -11.3% | 35.3 | $18.14 | 2 | 128 | Mar 31, 2026 |
| Oakmont Exchange 109 | $40.63 | 11.3 | $-4.59 | -11.3% | 35.3 | $14.34 | 1 | — | Dec 21, 2025 |
| Stonegate Exchange | $40.77 | 13.3 | $-4.46 | -10.9% | 34.9 | $14.24 | 1 | — | Mar 2, 2026 |
| Sunfield Landing | $40.78 | 14.8 | $-4.44 | -10.9% | 34.9 | $14.23 | 1 | — | Mar 10, 2026 |
| Ridgeway Plaza | $40.8 | 13.3 | $-4.42 | -10.8% | 34.8 | $14.22 | 1 | — | Mar 18, 2026 |
| Fox Run Square | $40.89 | 14.2 | $-4.33 | -10.6% | 34.6 | $14.14 | 1 | — | May 6, 2026 |
| Ridgeway Junction | $26.99 | 10 | $-7.14 | -26.4% | 50.4 | $13.61 | 1 | — | May 8, 2026 |
| Fairview Market | $27.06 | 9.6 | $-7.07 | -26.1% | 50.1 | $13.56 | 1 | — | Jul 4, 2026 |
| Redbud Pointe | $28.81 | 9.4 | $-6.17 | -21.4% | 45.4 | $13.08 | 2 | 144 | Jun 10, 2026 |
| Meadowbrook Depot | $29.85 | 10.2 | $-5.13 | -17.2% | 41.2 | $12.29 | 2 | 50 | Dec 30, 2025 |
| Harvest Point Town Center | $30.27 | 9.7 | $-4.71 | -15.6% | 39.6 | $11.97 | 2 | 62 | Mar 23, 2026 |
| Cedar Park Plaza | $30.3 | 10.1 | $-4.68 | -15.4% | 39.4 | $11.95 | 2 | 204 | May 30, 2026 |
| Vista Park Town Center 76 | $30.5 | 9.4 | $-4.48 | -14.7% | 38.7 | $11.8 | 2 | 8 | Jan 16, 2026 |
| Fox Run Exchange | $30.51 | 9.7 | $-4.47 | -14.6% | 38.6 | $11.79 | 2 | 91 | Mar 18, 2026 |
| Prairie View Gateway | $30.62 | 9.1 | $-3.5 | -11.4% | 35.4 | $10.85 | 1 | — | Apr 5, 2026 |
| Vista Park Supercenter | $30.94 | 10.3 | $-3.19 | -10.3% | 34.3 | $10.62 | 1 | — | Apr 9, 2026 |
| Prairie View Galleria | $18 | 7.1 | $-5.04 | -28.0% | 52 | $9.36 | 1 | — | May 15, 2026 |
| Fairview Square | $19.22 | 6.3 | $-4.67 | -24.3% | 48.3 | $9.28 | 2 | 66 | Jun 3, 2026 |
| Lakeview Supercenter | $20.53 | 7.2 | $-3.36 | -16.4% | 40.4 | $8.29 | 2 | 145 | Mar 13, 2026 |
| Willow Creek Station | $20.06 | 6.4 | $-2.98 | -14.8% | 38.8 | $7.79 | 1 | — | Oct 28, 2025 |
| Sunfield Marketplace | $21.21 | 7.1 | $-2.67 | -12.6% | 36.6 | $7.76 | 2 | 195 | Jun 23, 2026 |
| Granite Falls Crossing | $20.42 | 7.2 | $-2.62 | -12.8% | 36.8 | $7.52 | 1 | — | Apr 4, 2026 |
| Clearwater Marketplace | $20.44 | 6.3 | $-2.59 | -12.7% | 36.7 | $7.5 | 1 | — | Oct 7, 2025 |
Customer Dependence & Reach
Which customers drive the product, how concentrated the mix is, and where churn risk is emerging.
This layer shows whether the SKU is broadly adopted or overly dependent on a few accounts. Concentration risk matters even when topline revenue still looks healthy.
Top Customers
Revenue, weight, pricing, cadence, and profitability in one scanning-friendly table. Click a row to inspect dependence and open customer drilldown.
| Customer | Revenue | Weight lb | Profit | Margin % | ASP/lb | Orders | Cadence | Last order | Status |
|---|---|---|---|---|---|---|---|---|---|
| Fairview Depot | $172.58 | 55.6 | $-28.79 | -16.7% | $3.10 | 2 | 177.0 d | Apr 27, 2026 | Active |
| Trailside Center | $163.59 | 56.2 | $-16.44 | -10.1% | $2.91 | 3 | 84.0 d | Jun 23, 2026 | Active |
| Fox Run Commons | $152.92 | 55.5 | $-26.26 | -17.2% | $2.75 | 2 | 110.0 d | Feb 22, 2026 | Active |
| Riverbend Plaza | $143.91 | 52.7 | $-25.03 | -17.4% | $2.73 | 3 | 22.5 d | May 5, 2026 | At risk |
| Meadowbrook Exchange | $142.96 | 59.9 | $-36.22 | -25.3% | $2.39 | 2 | 158.0 d | Apr 2, 2026 | Active |
| Silver Lake Square | $102.73 | 33.6 | $-11.60 | -11.3% | $3.06 | 4 | 81.0 d | May 27, 2026 | Active |
| Silver Lake Town Center | $81.60 | 27.5 | $-8.84 | -10.8% | $2.96 | 2 | 59.0 d | Apr 18, 2026 | Active |
| Kingsport Square | $77.01 | 27.7 | $-13.44 | -17.4% | $2.78 | 1 | — d | Jun 10, 2026 | Active |
| Westfield Village | $72.21 | 23.9 | $-8.84 | -12.2% | $3.02 | 4 | 90.0 d | Jun 30, 2026 | Active |
| Oakmont Crossing | $71.61 | 25.1 | $-17.98 | -25.1% | $2.86 | 1 | — d | Jan 22, 2026 | At risk |
| Ridgeway Pointe | $70.69 | 25.6 | $-8.66 | -12.2% | $2.76 | 2 | 69.0 d | Apr 30, 2026 | Active |
| Copper Ridge Market 84 | $67.13 | 25.4 | $-13.07 | -19.5% | $2.65 | 3 | 21.0 d | Apr 23, 2026 | At risk |
| Clearwater Plaza | $61.33 | 20.7 | $-6.08 | -9.9% | $2.96 | 1 | — d | May 3, 2026 | At risk |
| Summit Market | $60.88 | 19.7 | $-6.52 | -10.7% | $3.09 | 1 | — d | Dec 1, 2025 | At risk |
| Ironwood Gateway | $51.35 | 16.2 | $-5.81 | -11.3% | $3.17 | 2 | 128.0 d | Mar 31, 2026 | Active |
| Meadowbrook Commons | $51.25 | 15.6 | $-6.76 | -13.2% | $3.28 | 3 | 100.0 d | Apr 24, 2026 | Active |
| Vista Park Landing | $50.86 | 16.0 | $-6.30 | -12.4% | $3.17 | 2 | 46.0 d | Feb 10, 2026 | At risk |
| Summit Supercenter | $50.37 | 16.9 | $-8.50 | -16.9% | $2.98 | 4 | 37.0 d | Apr 26, 2026 | At risk |
| Fox Run Square | $40.89 | 14.2 | $-4.33 | -10.6% | $2.89 | 1 | — d | May 6, 2026 | At risk |
| Ridgeway Plaza | $40.80 | 13.3 | $-4.42 | -10.8% | $3.06 | 1 | — d | Mar 18, 2026 | At risk |
| Sunfield Landing | $40.78 | 14.8 | $-4.44 | -10.9% | $2.76 | 1 | — d | Mar 10, 2026 | At risk |
| Stonegate Exchange | $40.77 | 13.3 | $-4.46 | -10.9% | $3.06 | 1 | — d | Mar 2, 2026 | At risk |
| Oakmont Exchange 109 | $40.63 | 11.3 | $-4.59 | -11.3% | $3.59 | 1 | — d | Dec 21, 2025 | At risk |
| Vista Park Supercenter | $30.94 | 10.3 | $-3.19 | -10.3% | $3.01 | 1 | — d | Apr 9, 2026 | At risk |
| Prairie View Gateway | $30.62 | 9.1 | $-3.50 | -11.4% | $3.38 | 1 | — d | Apr 5, 2026 | At risk |
Customer Concentration
Revenue, weight, and repeat structure for the current customer base.
Top 1 revenue share
7.1%
Top 5 revenue share
32.1%
Top 5 weight share
33.8%
HHI (0-10k)
348
Repeat customer share
44.2%
New customer share
5.8%
Customer Activity & Churn Risk
Active customer trend with at-risk accounts requiring follow-up.
At-risk customers
- 60 days since last order
- 163 days since last order
- 72 days since last order
- 62 days since last order
- 215 days since last order
Basket & Cross-Sell Intelligence
Associated products, lift, support, confidence, and a lightweight suggestion workflow for commercial follow-up.
Basket metrics are evidence, not guarantees. Prioritize pairs with both lift and meaningful paired revenue, then inspect the SKU and account context before you push a bundle.
How to use this
Support is the share of scoped orders containing the pair. Confidence is the share of this SKU’s orders that also contain the paired item. Lift compares that confidence against the paired item’s usual prevalence.
Next: Select likely pairs, inspect the associated SKU, then build a commercial suggestion list for follow-up.
No associated products selected.
Forecast & Planning
Planning view with method labeling, confidence framing, weight-aware forecast output, and sparse-history safeguards.
Forecast is advisory, not autopilot. Confidence depends on usable history, repeatability, and noise in the active scoped series.
Revenue & Weight Forecast
Low forecast confidence using damped_ma with 10 history points.
Method
damped_ma
History points
10
Forecastability
28
Confidence
Low
Method: damped_ma · History points: 10 · Revenue sMAPE: 84.5% · Weight sMAPE: 84.5% · Forecastability: 28