Product Intelligence Workspace
Posture: DecliningLifecycle: DecliningClassification: VariableProtein: Dairy & Frozen
Target status: Materially below minimum
Gross margin gates: min 18.0% · target 24.0%
Meat Manager cost/lb: $2.46Effective cost/lb: $2.49Min price/lb: $4.04Target price/lb: $4.36ASP/lb: $2.51Top customer: Unknown · $586.58Lead region: Southeast · $1,584.66Cost coverage: 100.0%Last sold: Jul 3, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $216 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $3 and margin improved.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
Fairview Market offers up to $151 of margin uplift to target.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$6,779.05
Gross margin 0.8% · Contribution 0.1%
Weight & movement
2,706 lb
Avg 36.1 lb/order · 68.1 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Pricing recovery
Fairview Market offers up to $151 of margin uplift to target.
Interactive detail
Context
Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.
Executive Scorecard
Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.
Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Commercial Outcome
Revenue, gross margin, contribution, and recent movement.
Revenue$6,779.05
Gross Margin $$53.96
Margin %0.8%
Contribution Share0.1%
28D Revenue Δ$-216.21 / -23.8%
28D Weight Δ-95.5 / -26.7%
Demand & Movement
Units, shipped lb, cadence, movement efficiency, and stability.
Orders75
Customers53
Units242.0
Shipped lb2,705.7
Avg units / order3.23
Avg lb / order36.08
Avg lb / unit11.18
Demand stability15
Pricing & Margin
ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$2.51
Meat Manager cost / lb$2.46
Effective cost / lb$2.49
Minimum price / lb$4.04
Target price / lb$4.36
ASP/lb gap to minimum$-1.53
ASP/lb gap to target$-1.85
ASP/unit$28.01
Profit / lb$0.02
Current gross margin %0.8%
Minimum gross margin %18.0%
Target gross margin %24.0%
Target achievement57.5%
Price P10 / P50 / P90$2.31 / $2.60 / $2.90
Dispersion ratio1.26
Margin-risk exposure100.0%
Price-outlier revenue3.9%
Customer Reach & Planning
Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share34.0%
New customer share9.4%
Recent repeat revenue share38.0%
Customer cadence63.0 d
Lifecycle stageDeclining
Seasonality strength83
Forecastability25 · Low
Decision Layer
Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
Fairview Market offers up to $151 of margin uplift to target.
Reset the lifecycle plan
Declining stage with 10 active months. Recent 3-month revenue is down 43.6% vs prior 3 months; customer adoption is narrowing.
Re-engage at-risk customers
Trailside Square has not bought in 107 days.
Risk & Opportunity
Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Seasonality risk
Seasonality strength score is 83; demand planning should follow seasonal peaks and troughs.
Forecast uncertainty
Low forecast confidence using damped_ma with 10 history points.
Top opportunities
Pricing recovery
Fairview Market offers up to $151 of margin uplift to target.
Basket expansion
DF-1171 — Frozen Vegetables Premium Label Single shows lift 4.35 with paired revenue 1,610.
Weight efficiency play
Top heavy orders drive 36.7% of shipped lb; review freight and pack economics for those accounts.
Performance Story
What changed in the last 28 days, which lever mattered most, and what to do next. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
At risk
Last 28 days revenue moved by $216 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $3 and margin improved.
Recommended action: Review price execution, cadence, and at-risk customers before volume erosion deepens.
ASP/lb Effect
$35.13
LB Volume Effect
$-241.98
Mix / Interaction
$-9.36
Customer Movers
Largest 28-day revenue movers within this product’s customer base. Click a customer to inspect the change and open drilldown.
Top gainers
Top decliners
Trend, Lifecycle & Seasonality
Revenue, profit, weight, ASP/lb, lifecycle stage, and seasonal demand shape with clearer planning context.
Use this layer to separate sustained demand shifts from seasonality. Monthly charts show the active scoped history; seasonality uses the full available pattern for this SKU.
Revenue, Profit & Shipped lb Trend
Monthly commercial outcome with weight context and rolling revenue average.
Lifecycle & Price Quality
ASP/lb, margin quality, lifecycle stage, and planning confidence.
Lifecycle stage
Declining
Trend direction
Declining
Months active
10
Forecastability
25
Seasonality Heatmap
Year-over-year revenue intensity by month with shipped lb in hover context.
Seasonality Profile
Strength, best months, worst months, and normalized seasonal shape.
Seasonality strength83
Best monthsMar, Dec, Apr
Worst monthsJul, Oct, Feb
Seasonality is directional only; fewer than 12 months are available.
Weight Analytics
Weight is treated as a first-class commercial and operational signal, not a secondary diagnostic.
Use this section when the SKU matters because of shipped lb, pack economics, or heavy-account exposure. Protect high-weight strategic items even when units alone look flat.
Weight, Revenue/lb & Profit/lb Trend
How shipped lb and per-lb economics are moving over time, with pack intensity kept in summary diagnostics.
Weight Summary
Operational weight profile, order concentration, and signal quality.
Revenue / lb$2.51
Profit / lb$0.02
Avg lb / customer51.1
Top heavy-order share36.7%
Top-5 customer weight share35.2%
Weight intensity change-3.9%
Order weight P10 / P50 / P9010.9 / 22.1 / 86.2
Weight and unit movement are moving together.
Top Customers by Weight
The accounts that matter most when the product is analyzed in shipped lb rather than units alone. Click a row to inspect dependence and open customer drilldown.
| Customer | Weight lb | Weight share | Revenue | ASP/lb | Orders |
|---|---|---|---|---|---|
| Fairview Market | 231.2 | 8.5% | $491.16 | $2.12 | 2 |
| Trailside Square | 220.7 | 8.2% | $464.65 | $2.11 | 1 |
| Lakeview Commons | 218.5 | 8.1% | $586.58 | $2.68 | 3 |
| Meadowbrook Exchange | 165.6 | 6.1% | $361.59 | $2.18 | 2 |
| Redbud Pointe | 116.6 | 4.3% | $303.37 | $2.60 | 1 |
| Silver Lake Junction | 97.2 | 3.6% | $249.35 | $2.57 | 2 |
| Sunfield Landing | 95.1 | 3.5% | $262.88 | $2.76 | 2 |
| Ridgeway Junction | 93.2 | 3.4% | $205.20 | $2.20 | 1 |
| Fairview Depot | 90.3 | 3.3% | $220.17 | $2.44 | 2 |
| Prairie View Galleria | 86.2 | 3.2% | $205.34 | $2.38 | 1 |
Weight Relationship Diagnostics
How strongly weight ties to revenue, units, and pricing under this product’s order pattern.
Weight ↔ Revenue
0.98
Weight ↔ Units
0.99
ASP/lb ↔ Weight
-0.29
Avg lb / order
36.1
Use these diagnostics to separate volume quality from simple unit movement. If weight and units diverge, pack mix or order composition is shifting.
Pricing, Margin & Elasticity
ASP/lb-first diagnostics for distribution, demand response, margin risk, and recovery opportunity.
Use pricing diagnostics to separate broad price dispersion from specific below-target customers. Margin-risk rows rank recoverable uplift to the department-specific target inside the current scoped window.
ASP/lb Distribution
Transaction-level ASP/lb with guardrails and price-outlier bounds.
Guardrails: P10 $2.31, P50 $2.60, P90 $2.90
· Price-outlier revenue share 3.9%
Price vs Demand Relationship
Directional elasticity proxy using ASP/lb against the relevant demand basis.
Elasticity proxy on ASP/lb vs Shipped lb: slope -44.3171, correlation -0.294. Indicative only.
Margin at Risk by Customer
Below-target gross-margin accounts ranked by recoverable uplift and recency. Click a row to inspect the account and open customer drilldown.
Below-target customers
53
Target 24.0%
Revenue at risk
$6,779.05
Margin uplift to target
$1,573.01
| Customer | Revenue | Weight lb | Profit | Margin % | Gap (pp) | Uplift to Target | Orders | Cadence (d) | Last order |
|---|---|---|---|---|---|---|---|---|---|
| Fairview Market | $491.16 | 231.2 | $-33.54 | -6.8% | 30.8 | $151.42 | 2 | 69 | May 23, 2026 |
| Trailside Square | $464.65 | 220.7 | $-31.67 | -6.8% | 30.8 | $143.19 | 1 | — | Mar 18, 2026 |
| Meadowbrook Exchange | $361.59 | 165.6 | $-25.47 | -7.0% | 31 | $112.26 | 2 | 48 | Apr 2, 2026 |
| Lakeview Commons | $586.58 | 218.5 | $33.51 | 5.7% | 18.3 | $107.27 | 3 | 104 | May 23, 2026 |
| Redbud Pointe | $303.37 | 116.6 | $-0.27 | -0.1% | 24.1 | $73.08 | 1 | — | Mar 22, 2026 |
| Ridgeway Junction | $205.2 | 93.2 | $-15.86 | -7.7% | 31.7 | $65.11 | 1 | — | Nov 5, 2025 |
| Prairie View Galleria | $205.34 | 86.2 | $-15.72 | -7.7% | 31.7 | $65 | 1 | — | Nov 19, 2025 |
| Silver Lake Junction | $249.35 | 97.2 | $-0.09 | -0.0% | 24 | $59.93 | 2 | 3 | Jun 26, 2026 |
| Fairview Depot | $220.17 | 90.3 | $-1.74 | -0.8% | 24.8 | $54.58 | 2 | 150 | May 11, 2026 |
| Sunfield Landing | $262.88 | 95.1 | $13.44 | 5.1% | 18.9 | $49.65 | 2 | 17 | Dec 28, 2025 |
| Riverbend Plaza | $192.59 | 76.7 | $-2.64 | -1.4% | 25.4 | $48.86 | 3 | 77.5 | Apr 28, 2026 |
| Vista Park Crossing | $262.91 | 78 | $14.32 | 5.4% | 18.6 | $48.77 | 1 | — | Dec 21, 2025 |
| Ridgeway Pointe | $204.03 | 75.2 | $9.64 | 4.7% | 19.3 | $39.32 | 2 | 100 | Jun 17, 2026 |
| Brookfield Village | $177.41 | 62 | $10.55 | 5.9% | 18.1 | $32.02 | 2 | 239 | Jun 4, 2026 |
| Copper Ridge Market 84 | $109.5 | 46 | $-1.46 | -1.3% | 25.3 | $27.74 | 1 | — | Oct 17, 2025 |
| Kingsport Square | $110.51 | 47.1 | $-0.44 | -0.4% | 24.4 | $26.97 | 1 | — | Apr 28, 2026 |
| Fox Run Square | $147.17 | 55.5 | $8.69 | 5.9% | 18.1 | $26.63 | 1 | — | May 29, 2026 |
| Riverbend Village | $116.24 | 48 | $3.58 | 3.1% | 20.9 | $24.32 | 3 | 95.5 | Jun 19, 2026 |
| Oakmont Center 68 | $115.84 | 42.6 | $4.03 | 3.5% | 20.5 | $23.77 | 2 | 57 | Mar 2, 2026 |
| Summit Market | $117.16 | 45 | $4.5 | 3.8% | 20.2 | $23.62 | 3 | 26 | Mar 6, 2026 |
| Clearwater Market | $116.88 | 41.2 | $5.07 | 4.3% | 19.7 | $22.98 | 2 | 20 | Jan 5, 2026 |
| Prairie View Supercenter | $117.05 | 45.3 | $5.24 | 4.5% | 19.5 | $22.85 | 2 | 10 | Feb 2, 2026 |
| Vista Park Supercenter | $118.06 | 43.6 | $6.26 | 5.3% | 18.7 | $22.08 | 2 | 13 | Jan 1, 2026 |
| Prairie View Gateway | $117.2 | 43.4 | $6.24 | 5.3% | 18.7 | $21.89 | 1 | — | Feb 21, 2026 |
| Cedar Park Square | $117.3 | 47.3 | $6.34 | 5.4% | 18.6 | $21.81 | 1 | — | Mar 11, 2026 |
| Summit Village | $86.74 | 32 | $2.46 | 2.8% | 21.2 | $18.36 | 2 | 126 | Mar 9, 2026 |
| Harvest Point Pointe | $87.66 | 33.4 | $4.23 | 4.8% | 19.2 | $16.81 | 1 | — | Dec 26, 2025 |
| Stonegate Exchange | $87.95 | 34.7 | $4.52 | 5.1% | 18.9 | $16.59 | 1 | — | Mar 6, 2026 |
| Harvest Point Exchange | $88.3 | 35 | $4.88 | 5.5% | 18.5 | $16.32 | 1 | — | May 29, 2026 |
| Fox Run Exchange 75 | $59.28 | 22.2 | $2.53 | 4.3% | 19.7 | $11.7 | 2 | 158 | Jun 14, 2026 |
| Fox Run Exchange | $58.38 | 22.4 | $2.47 | 4.2% | 19.8 | $11.54 | 1 | — | Dec 4, 2025 |
| Silver Lake Town Center | $58.64 | 22.5 | $2.74 | 4.7% | 19.3 | $11.33 | 1 | — | Mar 9, 2026 |
| Oakmont Exchange 109 | $58.67 | 25 | $2.77 | 4.7% | 19.3 | $11.31 | 1 | — | Mar 19, 2026 |
| Bayside Center | $58.71 | 22.1 | $2.81 | 4.8% | 19.2 | $11.28 | 1 | — | Apr 2, 2026 |
| Riverbend Gateway | $58.96 | 19.1 | $3.06 | 5.2% | 18.8 | $11.09 | 1 | — | Jun 30, 2026 |
| Ironwood Gateway | $59.2 | 19.2 | $3.3 | 5.6% | 18.4 | $10.91 | 1 | — | Feb 26, 2026 |
| Brookfield Galleria | $61.32 | 23.4 | $4.56 | 7.4% | 16.6 | $10.15 | 2 | 4 | Jul 3, 2026 |
| Cedar Park Depot | $25.84 | 11.2 | $-2.53 | -9.8% | 33.8 | $8.74 | 1 | — | Apr 11, 2026 |
| Fox Run Commons | $27.45 | 11.4 | $-0.93 | -3.4% | 27.4 | $7.52 | 1 | — | Dec 11, 2025 |
| Meadowbrook Gateway | $28.54 | 9.9 | $0.17 | 0.6% | 23.4 | $6.68 | 1 | — | Oct 19, 2025 |
Customer Dependence & Reach
Which customers drive the product, how concentrated the mix is, and where churn risk is emerging.
This layer shows whether the SKU is broadly adopted or overly dependent on a few accounts. Concentration risk matters even when topline revenue still looks healthy.
Top Customers
Revenue, weight, pricing, cadence, and profitability in one scanning-friendly table. Click a row to inspect dependence and open customer drilldown.
| Customer | Revenue | Weight lb | Profit | Margin % | ASP/lb | Orders | Cadence | Last order | Status |
|---|---|---|---|---|---|---|---|---|---|
| Lakeview Commons | $586.58 | 218.5 | $33.51 | 5.7% | $2.68 | 3 | 104.0 d | May 23, 2026 | Active |
| Fairview Market | $491.16 | 231.2 | $-33.54 | -6.8% | $2.12 | 2 | 69.0 d | May 23, 2026 | Active |
| Trailside Square | $464.65 | 220.7 | $-31.67 | -6.8% | $2.11 | 1 | — d | Mar 18, 2026 | At risk |
| Meadowbrook Exchange | $361.59 | 165.6 | $-25.47 | -7.0% | $2.18 | 2 | 48.0 d | Apr 2, 2026 | At risk |
| Redbud Pointe | $303.37 | 116.6 | $-0.27 | -0.1% | $2.60 | 1 | — d | Mar 22, 2026 | At risk |
| Vista Park Crossing | $262.91 | 78.0 | $14.32 | 5.4% | $3.37 | 1 | — d | Dec 21, 2025 | At risk |
| Sunfield Landing | $262.88 | 95.1 | $13.44 | 5.1% | $2.76 | 2 | 17.0 d | Dec 28, 2025 | At risk |
| Silver Lake Junction | $249.35 | 97.2 | $-0.09 | -0.0% | $2.57 | 2 | 3.0 d | Jun 26, 2026 | Active |
| Fairview Depot | $220.17 | 90.3 | $-1.74 | -0.8% | $2.44 | 2 | 150.0 d | May 11, 2026 | Active |
| Prairie View Galleria | $205.34 | 86.2 | $-15.72 | -7.7% | $2.38 | 1 | — d | Nov 19, 2025 | At risk |
| Ridgeway Junction | $205.20 | 93.2 | $-15.86 | -7.7% | $2.20 | 1 | — d | Nov 5, 2025 | At risk |
| Ridgeway Pointe | $204.03 | 75.2 | $9.64 | 4.7% | $2.71 | 2 | 100.0 d | Jun 17, 2026 | Active |
| Riverbend Plaza | $192.59 | 76.7 | $-2.64 | -1.4% | $2.51 | 3 | 77.5 d | Apr 28, 2026 | Active |
| Brookfield Village | $177.41 | 62.0 | $10.55 | 5.9% | $2.86 | 2 | 239.0 d | Jun 4, 2026 | Active |
| Fox Run Square | $147.17 | 55.5 | $8.69 | 5.9% | $2.65 | 1 | — d | May 29, 2026 | Active |
| Vista Park Supercenter | $118.06 | 43.6 | $6.26 | 5.3% | $2.71 | 2 | 13.0 d | Jan 1, 2026 | At risk |
| Cedar Park Square | $117.30 | 47.3 | $6.34 | 5.4% | $2.48 | 1 | — d | Mar 11, 2026 | At risk |
| Prairie View Gateway | $117.20 | 43.4 | $6.24 | 5.3% | $2.70 | 1 | — d | Feb 21, 2026 | At risk |
| Summit Market | $117.16 | 45.0 | $4.50 | 3.8% | $2.60 | 3 | 26.0 d | Mar 6, 2026 | At risk |
| Prairie View Supercenter | $117.05 | 45.3 | $5.24 | 4.5% | $2.59 | 2 | 10.0 d | Feb 2, 2026 | At risk |
| Clearwater Market | $116.88 | 41.2 | $5.07 | 4.3% | $2.83 | 2 | 20.0 d | Jan 5, 2026 | At risk |
| Riverbend Village | $116.24 | 48.0 | $3.58 | 3.1% | $2.42 | 3 | 95.5 d | Jun 19, 2026 | Active |
| Oakmont Center 68 | $115.84 | 42.6 | $4.03 | 3.5% | $2.72 | 2 | 57.0 d | Mar 2, 2026 | At risk |
| Kingsport Square | $110.51 | 47.1 | $-0.44 | -0.4% | $2.35 | 1 | — d | Apr 28, 2026 | At risk |
| Copper Ridge Market 84 | $109.50 | 46.0 | $-1.46 | -1.3% | $2.38 | 1 | — d | Oct 17, 2025 | At risk |
Customer Concentration
Revenue, weight, and repeat structure for the current customer base.
Top 1 revenue share
8.7%
Top 5 revenue share
32.6%
Top 5 weight share
35.2%
HHI (0-10k)
369
Repeat customer share
34.0%
New customer share
9.4%
Customer Activity & Churn Risk
Active customer trend with at-risk accounts requiring follow-up.
At-risk customers
- 107 days since last order
- 92 days since last order
- 103 days since last order
- 194 days since last order
- 187 days since last order
Basket & Cross-Sell Intelligence
Associated products, lift, support, confidence, and a lightweight suggestion workflow for commercial follow-up.
Basket metrics are evidence, not guarantees. Prioritize pairs with both lift and meaningful paired revenue, then inspect the SKU and account context before you push a bundle.
How to use this
Support is the share of scoped orders containing the pair. Confidence is the share of this SKU’s orders that also contain the paired item. Lift compares that confidence against the paired item’s usual prevalence.
Next: Select likely pairs, inspect the associated SKU, then build a commercial suggestion list for follow-up.
No associated products selected.
Forecast & Planning
Planning view with method labeling, confidence framing, weight-aware forecast output, and sparse-history safeguards.
Forecast is advisory, not autopilot. Confidence depends on usable history, repeatability, and noise in the active scoped series.
Revenue & Weight Forecast
Low forecast confidence using damped_ma with 10 history points.
Method
damped_ma
History points
10
Forecastability
25
Confidence
Low
Method: damped_ma · History points: 10 · Revenue sMAPE: 95.7% · Weight sMAPE: 100.2% · Forecastability: 25