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Product Intelligence Workspace
SKU DF-1196DF-1196 — Whole Milk Northgate Select Value Bundle

Whole Milk Northgate Select Value Bundle

Last 28 days revenue moved by $216 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $3 and margin improved.
Current scoped window: Oct 1, 2025 – Jul 5, 2026. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. · Refreshed 2026-10-02T00:08:26.322482+00:00
Exit
Posture: DecliningLifecycle: DecliningClassification: VariableDepartment: Dairy & Frozen Target status: Materially below minimum Gross margin gates: min 18.0% · target 24.0% Meat Manager cost/lb: $2.46Effective cost/lb: $2.49Min price/lb: $4.04Target price/lb: $4.36ASP/lb: $2.51Top customer: Unknown · $586.58Lead region: Southeast · $1,584.66Cost coverage: 100.0%Last sold: Jul 3, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $216 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $3 and margin improved.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
Fairview Market offers up to $151 of margin uplift to target.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$6,779.05
Gross margin 0.8% · Contribution 0.1%
Weight & movement
2,706 lb
Avg 36.1 lb/order · 68.1 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Pricing recovery
Fairview Market offers up to $151 of margin uplift to target.
Interactive detail

Context

Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.
Open detail

Executive Scorecard

Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.

Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Export scorecard

Commercial Outcome

Revenue, gross margin, contribution, and recent movement.
Revenue$6,779.05
Gross Margin $$53.96
Margin %0.8%
Contribution Share0.1%
28D Revenue Δ$-216.21 / -23.8%
28D Weight Δ-95.5 / -26.7%

Demand & Movement

Units, shipped lb, cadence, movement efficiency, and stability.
Orders75
Customers53
Units242.0
Shipped lb2,705.7
Avg units / order3.23
Avg lb / order36.08
Avg lb / unit11.18
Demand stability15

Pricing & Margin

ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$2.51
Meat Manager cost / lb$2.46
Effective cost / lb$2.49
Minimum price / lb$4.04
Target price / lb$4.36
ASP/lb gap to minimum$-1.53
ASP/lb gap to target$-1.85
ASP/unit$28.01
Profit / lb$0.02
Current gross margin %0.8%
Minimum gross margin %18.0%
Target gross margin %24.0%
Target achievement57.5%
Price P10 / P50 / P90$2.31 / $2.60 / $2.90
Dispersion ratio1.26
Margin-risk exposure100.0%
Price-outlier revenue3.9%

Customer Reach & Planning

Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share34.0%
New customer share9.4%
Recent repeat revenue share38.0%
Customer cadence63.0 d
Lifecycle stageDeclining
Seasonality strength83
Forecastability25 · Low

Decision Layer

Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
Fairview Market offers up to $151 of margin uplift to target.
Reset the lifecycle plan
Declining stage with 10 active months. Recent 3-month revenue is down 43.6% vs prior 3 months; customer adoption is narrowing.
Re-engage at-risk customers
Trailside Square has not bought in 107 days.

Risk & Opportunity

Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Seasonality risk
Seasonality strength score is 83; demand planning should follow seasonal peaks and troughs.
Forecast uncertainty
Low forecast confidence using damped_ma with 10 history points.
Top opportunities
Pricing recovery
Fairview Market offers up to $151 of margin uplift to target.
Basket expansion
DF-1171 — Frozen Vegetables Premium Label Single shows lift 4.35 with paired revenue 1,610.
Weight efficiency play
Top heavy orders drive 36.7% of shipped lb; review freight and pack economics for those accounts.

Detailed analysis

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