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Product Intelligence Workspace
Posture: VolatileLifecycle: UnstableClassification: VariableDepartment: Dairy & Frozen
Target status: Materially below minimum
Gross margin gates: min 18.0% · target 24.0%
Meat Manager cost/lb: $3.27Effective cost/lb: $3.29Min price/lb: $5.03Target price/lb: $5.42ASP/lb: $2.93Top customer: Unknown · $804.62Lead region: Texas & Gulf · $2,461.47Cost coverage: 100.0%Last sold: Jul 1, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $1,027 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $122 and margin improved.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
Cedar Park Depot offers up to $385 of margin uplift to target.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$11,894.37
Gross margin -12.2% · Contribution 0.1%
Weight & movement
4,056 lb
Avg 47.7 lb/order · 102.1 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Pricing recovery
Cedar Park Depot offers up to $385 of margin uplift to target.
Interactive detail
Context
Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.
Executive Scorecard
Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.
Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Commercial Outcome
Revenue, gross margin, contribution, and recent movement.
Revenue$11,894.37
Gross Margin $$-1,447.74
Margin %-12.2%
Contribution Share0.1%
28D Revenue Δ$-1,026.67 / -43.1%
28D Weight Δ-351.1 / -43.6%
Demand & Movement
Units, shipped lb, cadence, movement efficiency, and stability.
Orders85
Customers58
Units294.0
Shipped lb4,056.4
Avg units / order3.46
Avg lb / order47.72
Avg lb / unit13.80
Demand stability30
Pricing & Margin
ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$2.93
Meat Manager cost / lb$3.27
Effective cost / lb$3.29
Minimum price / lb$5.03
Target price / lb$5.42
ASP/lb gap to minimum$-2.09
ASP/lb gap to target$-2.49
ASP/unit$40.46
Profit / lb$-0.36
Current gross margin %-12.2%
Minimum gross margin %18.0%
Target gross margin %24.0%
Target achievement54.1%
Price P10 / P50 / P90$2.82 / $3.00 / $3.05
Dispersion ratio1.08
Margin-risk exposure100.0%
Price-outlier revenue32.4%
Customer Reach & Planning
Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share36.2%
New customer share10.3%
Recent repeat revenue share58.3%
Customer cadence72.0 d
Lifecycle stageUnstable
Seasonality strength83
Forecastability24 · Low
Decision Layer
Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
Cedar Park Depot offers up to $385 of margin uplift to target.
Reset the lifecycle plan
Unstable stage with 10 active months. Recent 3-month revenue is up 13.7% vs prior 3 months; customer adoption is stable.
Re-engage at-risk customers
Cedar Park Depot has not bought in 140 days.
Risk & Opportunity
Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Seasonality risk
Seasonality strength score is 83; demand planning should follow seasonal peaks and troughs.
Forecast uncertainty
Low forecast confidence using damped_ma with 10 history points.
Top opportunities
Pricing recovery
Cedar Park Depot offers up to $385 of margin uplift to target.
Basket expansion
FP-1123 — Apples Exclusive Brand 2-Pack shows lift 4.58 with paired revenue 1,661.
Detailed analysis
Open a section; every view was rendered at build time.