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Product Intelligence Workspace
SKU HK-1313HK-1313 — Coffee Maker Premium Label Club Pack

Coffee Maker Premium Label Club Pack

Last 28 days revenue moved by $3,380 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $408 and margin compressed.
Current scoped window: Oct 1, 2025 – Jul 5, 2026. Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. · Refreshed 2026-10-02T00:23:44.786544+00:00
Exit
Posture: GrowingLifecycle: DecliningClassification: VariableDepartment: Home & Kitchen Target status: Materially below minimum Gross margin gates: min 30.0% · target 38.0% Meat Manager cost/lb: $11.12Effective cost/lb: $11.14Min price/lb: $17.10Target price/lb: $19.31ASP/lb: $9.82Top customer: Unknown · $2,809.94Lead region: Southeast · $9,479.36Cost coverage: 100.0%Last sold: Jun 28, 2026Data confidence: Medium
What is happening
Last 28 days revenue moved by $3,380 vs the prior 28 days. The dominant driver was lb volume movement; gross profit changed by $408 and margin compressed.
Next: Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07.
Why it matters
100.0% of revenue sits below the target margin threshold.
Next: Use the risk, pricing, and customer sections to confirm whether the issue is concentration, margin, or demand quality.
What to do next
Riverbend Plaza offers up to $1,530 of margin uplift to target.
Next: Click any action card, customer row, margin-risk row, basket row, or chart point to inspect context without leaving the page.
Commercial outcome
$40,126.32
Gross margin -13.4% · Contribution 0.5%
Weight & movement
4,084 lb
Avg 48.6 lb/order · 102.8 lb/wk
Primary risk
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Best next move
Pricing recovery
Riverbend Plaza offers up to $1,530 of margin uplift to target.
Interactive detail

Context

Click a card, row, or chart point to inspect what changed, why it matters, and where to go next.
Open detail

Executive Scorecard

Commercial outcome, demand movement, pricing quality, customer reach, and trust indicators for the active scoped window.

Rolling 28-day diagnostics compare 2026-06-08 to 2026-07-05 against 2026-05-11 to 2026-06-07. Use this layer to decide whether this SKU matters because of commercial scale, weight importance, pricing leakage, or customer dependency.
Export scorecard

Commercial Outcome

Revenue, gross margin, contribution, and recent movement.
Revenue$40,126.32
Gross Margin $$-5,366.61
Margin %-13.4%
Contribution Share0.5%
28D Revenue Δ$3,379.86 / 302.1%
28D Weight Δ343.7 / 321.3%

Demand & Movement

Units, shipped lb, cadence, movement efficiency, and stability.
Orders84
Customers52
Units264.0
Shipped lb4,084.1
Avg units / order3.14
Avg lb / order48.62
Avg lb / unit15.47
Demand stability29

Pricing & Margin

ASP/lb-first pricing view with price dispersion and margin exposure.
ASP/lb$9.82
Meat Manager cost / lb$11.12
Effective cost / lb$11.14
Minimum price / lb$17.10
Target price / lb$19.31
ASP/lb gap to minimum$-7.28
ASP/lb gap to target$-9.48
ASP/unit$151.99
Profit / lb$-1.31
Current gross margin %-13.4%
Minimum gross margin %30.0%
Target gross margin %38.0%
Target achievement50.9%
Price P10 / P50 / P90$9.13 / $9.97 / $10.98
Dispersion ratio1.20
Margin-risk exposure100.0%
Price-outlier revenue0.8%

Customer Reach & Planning

Penetration, repeat quality, lifecycle status, and planning confidence.
Repeat customer share38.5%
New customer share5.8%
Recent repeat revenue share78.2%
Customer cadence68.0 d
Lifecycle stageDeclining
Seasonality strength75
Forecastability28 · Low

Decision Layer

Immediate actions based on current risk, opportunity, and recent movement. Click a card to open the supporting context.
Address the primary risk
100.0% of revenue sits below the target margin threshold.
Pursue the highest-value opportunity
Riverbend Plaza offers up to $1,530 of margin uplift to target.
Reset the lifecycle plan
Declining stage with 9 active months. Recent 3-month revenue is down 30.8% vs prior 3 months; customer adoption is narrowing.
Re-engage at-risk customers
Riverbend Plaza has not bought in 188 days.

Risk & Opportunity

Top enterprise signals across concentration, pricing, seasonality, lifecycle, and planning.
Primary risks
Margin recovery needed
100.0% of revenue sits below the target margin threshold.
Seasonality risk
Seasonality strength score is 75; demand planning should follow seasonal peaks and troughs.
Forecast uncertainty
Low forecast confidence using damped_ma with 9 history points.
Top opportunities
Pricing recovery
Riverbend Plaza offers up to $1,530 of margin uplift to target.
Basket expansion
DF-1265 — Greek Yogurt Northgate Value 2-Pack shows lift 3.69 with paired revenue 698.

Detailed analysis

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