Regional Diagnostics Workspace
Mid-Atlantic
Revenue, customer retention, product mix, margin quality, and operating behavior for the active filtered region.
Active window Oct 1, 2025 – Jul 4, 2026.
Comparison window Oct 1, 2024 – Jul 4, 2025.
Data coverage: OKCost coverage: 100%Packs coverage: 100%Freshness: 42d lagCustomer health warning
Overview
Core commercial, concentration, retention, and data-quality signals for the current region.
Total Revenue
$852,387
$850,067 prior window revenue
Profit
$133,238
$256.23 profit per order
Margin %
15.6%
Target 25.4% · Min 19.1% · -9.8 pts vs target
Orders
520
$9.51 revenue per lb
Customers
11
11 active in last 90d
Avg Order Value
$1,639
$107.82 ASP
Revenue / Customer
$77,490
$852,387 across 11 customers
Repeat Rate ?
100%
9 returning customers
Churn % ?
0%
0 customers currently at risk
New Customer Share
MoM Growth
-95.9%
Current month vs previous month
YoY Growth
0.3%
Equivalent prior-year window
Revenue Delta vs Prior
$2,319
0.3% vs prior window
Top Customer Share ?
Top Product Share ?
Data Quality / Coverage
OK
Cost 100% • Packs 100% • Missing cost $0
Revenue & Profit Trend
Monthly revenue, profit, margin, and customer activity for the current region.
No monthly trend data is available for the selected window.
Customer Mix
Top customers, concentration, churn risk, and customer movers relative to the prior window.
Top Customers
Current revenue leaders with share, last-order timing, and delta context.
No customer concentration is available for this region.
Customer Concentration
HHI and top-share indicators for dependency risk.
- Top 1 share: 34.5%
- Top 5 share: 82.5%
- HHI: 2,251
- Customers in scope: 11
| Customer | Revenue | Share | Last Order | Orders |
|---|---|---|---|---|
| Riverbend Plaza | $293,824 | 34.5% | 2026-07-03 | 84 |
| Cedar Park Depot | $254,542 | 29.9% | 2026-06-25 | 33 |
| Fox Run Exchange 75 | $54,824 | 6.4% | 2026-06-24 | 65 |
| Willow Creek Station | $52,221 | 6.1% | 2026-06-30 | 46 |
| Harvest Point Town Center | $47,949 | 5.6% | 2026-06-25 | 37 |
| Meadowbrook Depot | $37,841 | 4.4% | 2026-06-28 | 55 |
| Harvest Point Center | $37,441 | 4.4% | 2026-05-26 | 28 |
| Oakmont Center | $25,266 | 3% | 2026-06-30 | 63 |
| Brookfield Galleria | $22,351 | 2.6% | 2026-07-04 | 68 |
| Union Square Landing | $20,299 | 2.4% | 2026-06-23 | 35 |
| Redbud Galleria | $5,828 | 0.7% | 2026-06-30 | 6 |
Customer Movers
Customers gaining or declining versus the immediately preceding equivalent window.
| Customer | Current | Prior | Δ Revenue | Label |
|---|---|---|---|---|
| Oakmont Depot | $0 | $104,754 | -$104,754 | Lost |
| Riverbend Plaza | $293,824 | $232,960 | $60,864 | 26.1% |
| Cedar Park Depot | $254,542 | $194,609 | $59,933 | 30.8% |
| Willow Creek Station | $52,221 | $99,802 | -$47,581 | -47.7% |
| Union Square Landing | $20,299 | $0 | $20,299 | New |
| Oakmont Center | $25,266 | $14,226 | $11,041 | 77.6% |
| Fox Run Exchange 75 | $54,824 | $47,152 | $7,672 | 16.3% |
| Harvest Point Center | $37,441 | $44,776 | -$7,335 | -16.4% |
| Redbud Galleria | $5,828 | $0 | $5,828 | New |
| Harvest Point Town Center | $47,949 | $51,912 | -$3,963 | -7.6% |
| Meadowbrook Depot | $37,841 | $34,479 | $3,362 | 9.8% |
| Brookfield Galleria | $22,351 | $25,398 | -$3,047 | -12.0% |
New vs Returning Customers
Mix of new, returning, and lost customers in the active window.
New customers 2Returning customers 9Lost customers 1New customer revenue 3.1%Returning customer revenue 96.9%
| Customer | Revenue | Prior | Risk | Days Since |
|---|---|---|---|---|
| Oakmont Depot | $0 | $104,754 | Lost | 480 |
| Harvest Point Center | $37,441 | $44,776 | Warming | 39 |
Product Mix
Top products, profit leaders, product concentration, and margin-risk diagnostics for this region.
Top Products
Ranked by the selected metric and linked to product drilldowns.
No product mix is available for this region.
Product Concentration
Top-share, HHI, and margin-risk readout for product dependency.
- Top 1 share: 13.4%
- Top 5 share: 25.7%
- Top 10 share: 32.7%
- HHI: 256
| Product | Revenue | Margin % | Share | Tag |
|---|---|---|---|---|
| Tablet Everyday Basics 2-Pack | $114,194 | -15.7% Materially below minimumTarget 13% · Min 8% · -28.7 pts vs target | 13.4% | Margin risk |
| Bluetooth Headphones Northgate Value 2-Pack | $32,475 | 4.5% Materially below minimumTarget 13% · Min 8% · -8.6 pts vs target | 3.8% | Margin risk |
| Streaming Stick National Brand 2-Pack | $24,606 | 0.2% Materially below minimumTarget 13% · Min 8% · -12.8 pts vs target | 2.9% | Margin risk |
| Streaming Stick Premium Label Multipack | $24,367 | 5.9% Materially below minimumTarget 13% · Min 8% · -7.1 pts vs target | 2.9% | Margin risk |
| Game Console Northgate Select Value Bundle | $23,450 | 1.9% Materially below minimumTarget 13% · Min 8% · -11.1 pts vs target | 2.8% | Margin risk |
| Tablet Everyday Basics Value Bundle | $16,578 | 5.8% Materially below minimumTarget 13% · Min 8% · -7.2 pts vs target | 1.9% | Margin risk |
| Storage Bin Exclusive Brand Multipack | $12,242 | 39.6% Near targetTarget 38% · Min 30% · +1.6 pts vs target | 1.4% | Opportunity |
| Skin Care Everyday Basics Multipack | $11,176 | 33.9% Near targetTarget 33% · Min 26% · +0.9 pts vs target | 1.3% | Opportunity |
| Cookware Set Premium Label Single | $10,222 | 35.7% Between minimum and targetTarget 38% · Min 30% · -2.3 pts vs target | 1.2% | Opportunity |
| Streaming Stick Premium Label Multipack | $9,477 | 16.5% Above targetTarget 13% · Min 8% · +3.4 pts vs target | 1.1% | Opportunity |
| Tablet Premium Label Single | $9,217 | -3.8% Materially below minimumTarget 13% · Min 8% · -16.8 pts vs target | 1.1% | Margin risk |
| Kids Hoodie Northgate Select Family Size | $9,208 | 31.9% Materially below minimumTarget 46% · Min 38% · -14.1 pts vs target | 1.1% | Margin risk |
| Bed Sheet Set Northgate Select Value Bundle | $8,091 | 27.5% Near minimumTarget 38% · Min 30% · -10.5 pts vs target | 1% | Margin risk |
| Coffee Maker National Brand Family Size | $7,629 | 28.3% Near minimumTarget 38% · Min 30% · -9.7 pts vs target | 0.9% | Margin risk |
| Coffee Maker Northgate Value Family Size | $7,521 | 30.3% Between minimum and targetTarget 38% · Min 30% · -7.7 pts vs target | 0.9% | Opportunity |
| Razors Northgate Value Single | $7,072 | 30.8% Between minimum and targetTarget 33% · Min 26% · -2.2 pts vs target | 0.8% | Declining |
| Cookware Set Northgate Value 2-Pack | $6,824 | 36.8% Near targetTarget 38% · Min 30% · -1.2 pts vs target | 0.8% | Declining |
| Coffee Maker Premium Label Club Pack | $6,795 | -16.7% Materially below minimumTarget 38% · Min 30% · -54.7 pts vs target | 0.8% | Margin risk |
| Table Lamp Exclusive Brand 2-Pack | $6,575 | -16.2% Materially below minimumTarget 38% · Min 30% · -54.2 pts vs target | 0.8% | Margin risk |
| Razors Everyday Basics Bulk | $6,451 | 20.6% Materially below minimumTarget 33% · Min 26% · -12.4 pts vs target | 0.8% | Margin risk |
| Bed Sheet Set Northgate Value Family Size | $6,368 | 30.6% Between minimum and targetTarget 38% · Min 30% · -7.4 pts vs target | 0.8% | Opportunity |
| Vitamins National Brand Travel Size | $6,235 | 29.1% Between minimum and targetTarget 33% · Min 26% · -3.9 pts vs target | 0.7% | Opportunity |
| Cookware Set Exclusive Brand Family Size | $6,218 | 33.8% Between minimum and targetTarget 38% · Min 30% · -4.2 pts vs target | 0.7% | Opportunity |
| Womens Denim Northgate Select Value Bundle | $6,109 | 39.5% Between minimum and targetTarget 46% · Min 38% · -6.5 pts vs target | 0.7% | Declining |
| $6,092 | 28.8% Between minimum and targetTarget 34% · Min 26% · -5.2 pts vs target | 0.7% | Opportunity |
Product Movers
Fast-growing and declining SKUs relative to the prior window.
| Product | Current | Prior | Δ Revenue | Label |
|---|---|---|---|---|
| Tablet Everyday Basics 2-Pack | $114,194 | $77,602 | $36,592 | 47.2% |
| Bluetooth Headphones Northgate Value 2-Pack | $32,475 | $46,299 | -$13,825 | -29.9% |
| Tablet Everyday Basics Club Pack | $5,856 | $18,386 | -$12,529 | -68.1% |
| Tablet Everyday Basics Value Bundle | $16,578 | $4,975 | $11,603 | 233.2% |
| Tablet Premium Label Single | $9,217 | $18,270 | -$9,053 | -49.6% |
| Streaming Stick National Brand 2-Pack | $24,606 | $16,214 | $8,393 | 51.8% |
| Storage Bin Exclusive Brand Multipack | $12,242 | $4,721 | $7,522 | 159.3% |
| Bed Sheet Set Northgate Select Value Bundle | $8,091 | $15,564 | -$7,472 | -48.0% |
| First Aid Northgate Value Family Size | $913 | $7,182 | -$6,269 | -87.3% |
| Toothpaste Exclusive Brand Bulk | $1,244 | $7,468 | -$6,224 | -83.3% |
| Skin Care Everyday Basics Multipack | $11,176 | $5,083 | $6,093 | 119.9% |
| Kids Hoodie Exclusive Brand Travel Size | $3,653 | $9,415 | -$5,762 | -61.2% |
Margin Risk Products
Products with weak or missing cost-backed margin in the current region.
| Product | Revenue | Margin % | Tag |
|---|---|---|---|
| Tablet Everyday Basics 2-Pack | $114,194 | -15.7% Materially below minimumTarget 13% · Min 8% · -28.7 pts vs target | Margin risk |
| Bluetooth Headphones Northgate Value 2-Pack | $32,475 | 4.5% Materially below minimumTarget 13% · Min 8% · -8.6 pts vs target | Margin risk |
| Streaming Stick National Brand 2-Pack | $24,606 | 0.2% Materially below minimumTarget 13% · Min 8% · -12.8 pts vs target | Margin risk |
| Streaming Stick Premium Label Multipack | $24,367 | 5.9% Materially below minimumTarget 13% · Min 8% · -7.1 pts vs target | Margin risk |
| Game Console Northgate Select Value Bundle | $23,450 | 1.9% Materially below minimumTarget 13% · Min 8% · -11.1 pts vs target | Margin risk |
| Tablet Everyday Basics Value Bundle | $16,578 | 5.8% Materially below minimumTarget 13% · Min 8% · -7.2 pts vs target | Margin risk |
| Tablet Premium Label Single | $9,217 | -3.8% Materially below minimumTarget 13% · Min 8% · -16.8 pts vs target | Margin risk |
| Kids Hoodie Northgate Select Family Size | $9,208 | 31.9% Materially below minimumTarget 46% · Min 38% · -14.1 pts vs target | Margin risk |
| Bed Sheet Set Northgate Select Value Bundle | $8,091 | 27.5% Near minimumTarget 38% · Min 30% · -10.5 pts vs target | Margin risk |
| Coffee Maker National Brand Family Size | $7,629 | 28.3% Near minimumTarget 38% · Min 30% · -9.7 pts vs target | Margin risk |
| Coffee Maker Premium Label Club Pack | $6,795 | -16.7% Materially below minimumTarget 38% · Min 30% · -54.7 pts vs target | Margin risk |
| Table Lamp Exclusive Brand 2-Pack | $6,575 | -16.2% Materially below minimumTarget 38% · Min 30% · -54.2 pts vs target | Margin risk |
Retention / Risk
Customer inactivity buckets, churn / at-risk lists, and revenue exposure tied to customer health.
Customer Health Buckets
Current customers split by recent ordering activity.
Active
$852,387
10
Warming
—
1
At risk
$0
0
Churned
$0
0
Lost
$104,754
1
Churned / At-Risk Customers
Searchable customer list with prior-window revenue and revenue share at risk.
| Customer | Revenue | Last Order | Days Since | Prior Revenue | Risk | Share Lost |
|---|---|---|---|---|---|---|
| Oakmont Depot | $0 | — | 480 | $104,754 | Lost | 12.3% |
| Harvest Point Center | $37,441 | 2026-05-26 | 39 | $44,776 | Warming | 5.3% |
Operational Mix
Shipping methods, supplier mix, and weekday behavior across the active filtered region.
Shipping Method Mix
Revenue share by shipping method, with order depth and AOV context.
Shipping method data is unavailable for this region.
Weekday Revenue
Toggle between revenue, orders, and AOV to spot behavioral patterns.
Best day Sat $211,374Weakest day Wed $69,634
Weekday data is unavailable for this region.
Supplier Mix
Supplier concentration and operating dependency within the region.
| Supplier | Revenue | Profit | Share | Orders |
|---|---|---|---|---|
| Redstone Brands | $125,363 | -$16,588 | 14.7% | 90 |
| Elkhorn Partners | $87,863 | $16,033 | 10.3% | 186 |
| Grayrock Manufacturing | $80,566 | $10,598 | 9.5% | 151 |
| Harborview Supply Co | $40,819 | $5,328 | 4.8% | 100 |
| Northwind Consumer Products | $39,176 | $6,854 | 4.6% | 123 |
| Silverbrook Manufacturing | $37,604 | $4,672 | 4.4% | 73 |
| Silverbrook Foods | $34,539 | $9,095 | 4.1% | 105 |
| Fairmont Industries | $33,413 | $6,946 | 3.9% | 136 |
| Alderwood Distribution | $32,615 | $7,762 | 3.8% | 136 |
| Fairmont Brands | $32,214 | $8,961 | 3.8% | 108 |
| Alderwood Consumer Products | $31,459 | $4,776 | 3.7% | 78 |
| Redstone Industries | $31,446 | $6,812 | 3.7% | 61 |
| Sandhill Foods | $30,311 | $7,611 | 3.6% | 113 |
| Northwind Foods | $28,725 | $8,102 | 3.4% | 127 |
| Elkhorn Foods | $28,522 | $6,095 | 3.3% | 115 |
| Northwind Home Goods | $25,354 | $6,261 | 3% | 113 |
| Brightwater Partners | $23,713 | $6,963 | 2.8% | 102 |
| Bayfield Foods | $20,109 | $6,208 | 2.4% | 71 |
| Brightwater Distribution | $19,915 | $5,256 | 2.3% | 95 |
| Grayrock Supply Co | $17,954 | $4,091 | 2.1% | 81 |
| Stonebridge Brands | $16,972 | $4,194 | 2% | 116 |
| Elkhorn Industries | $13,586 | $2,944 | 1.6% | 101 |
| Sandhill Manufacturing | $11,287 | $1,938 | 1.3% | 94 |
| Grayrock Partners | $8,861 | $2,327 | 1% | 78 |
Insights / Action Center
Concise, data-backed guidance on what changed, what is risky, and where to act next.
What changed
Revenue is up 2,319 versus the prior window.
What is risky
Risk profile is controlled across customer health, concentration, and coverage.
What to do next
Review the 133 margin-risk products and protect profitable mix before pushing growth.
Exports
All exports respect current filters and scope and return full filtered server-side datasets.