Regional Diagnostics Workspace
Midwest
Revenue, customer retention, product mix, margin quality, and operating behavior for the active filtered region.
Active window Oct 1, 2025 – Jul 4, 2026.
Comparison window Oct 1, 2024 – Jul 4, 2025.
Data coverage: OKCost coverage: 100%Packs coverage: 100%Freshness: 42d lagCustomer health warning
Overview
Core commercial, concentration, retention, and data-quality signals for the current region.
Total Revenue
$1,172,830
$1,629,759 prior window revenue
Profit
$258,251
$446.03 profit per order
Margin %
22%
Target 26.8% · Min 20.3% · -4.8 pts vs target
Orders
579
$9.12 revenue per lb
Customers
17
16 active in last 90d
Avg Order Value
$2,026
$103.77 ASP
Revenue / Customer
$68,990
$1,172,830 across 17 customers
Repeat Rate ?
100%
17 returning customers
Churn % ?
5.9%
0 customers currently at risk
New Customer Share
MoM Growth
-85.4%
Current month vs previous month
YoY Growth
-28%
Equivalent prior-year window
Revenue Delta vs Prior
-$456,929
-28% vs prior window
Top Customer Share ?
Top Product Share ?
Data Quality / Coverage
OK
Cost 100% • Packs 100% • Missing cost $0
Revenue & Profit Trend
Monthly revenue, profit, margin, and customer activity for the current region.
No monthly trend data is available for the selected window.
Customer Mix
Top customers, concentration, churn risk, and customer movers relative to the prior window.
Top Customers
Current revenue leaders with share, last-order timing, and delta context.
No customer concentration is available for this region.
Customer Concentration
HHI and top-share indicators for dependency risk.
- Top 1 share: 11.4%
- Top 5 share: 50.6%
- HHI: 750
- Customers in scope: 17
| Customer | Revenue | Share | Last Order | Orders |
|---|---|---|---|---|
| Fox Run Commons | $133,694 | 11.4% | 2026-06-27 | 52 |
| Prairie View Galleria | $125,132 | 10.7% | 2026-06-07 | 27 |
| Redbud Marketplace | $119,777 | 10.2% | 2026-07-01 | 42 |
| Harvest Point Exchange | $115,002 | 9.8% | 2026-06-26 | 44 |
| Prairie View Supercenter | $100,354 | 8.6% | 2026-07-02 | 39 |
| Vista Park Landing | $88,464 | 7.5% | 2026-06-15 | 29 |
| Northgate Marketplace | $65,055 | 5.6% | 2026-07-02 | 43 |
| Harvest Point Pointe | $63,140 | 5.4% | 2026-06-27 | 29 |
| Fox Run Square | $56,122 | 4.8% | 2026-06-05 | 32 |
| Lakeview Plaza | $54,359 | 4.6% | 2026-07-03 | 29 |
| Riverbend Gateway | $52,467 | 4.5% | 2026-06-30 | 22 |
| Bayside Center | $47,101 | 4% | 2026-06-18 | 20 |
| Vista Park Supercenter | $39,631 | 3.4% | 2026-06-29 | 42 |
| Cedar Park Commons | $33,162 | 2.8% | 2026-01-19 | 12 |
| Meadowbrook Commons | $30,964 | 2.6% | 2026-06-19 | 43 |
| Fairview Crossing | $30,360 | 2.6% | 2026-06-29 | 35 |
| Lakeview Center | $18,049 | 1.5% | 2026-06-30 | 39 |
Customer Movers
Customers gaining or declining versus the immediately preceding equivalent window.
| Customer | Current | Prior | Δ Revenue | Label |
|---|---|---|---|---|
| Prairie View Galleria | $125,132 | $209,834 | -$84,703 | -40.4% |
| Summit Landing | $0 | $53,554 | -$53,554 | Lost |
| Fairview Pointe | $0 | $51,733 | -$51,733 | Lost |
| Lakeview Plaza | $54,359 | $101,422 | -$47,063 | -46.4% |
| Bayside Center | $47,101 | $83,491 | -$36,390 | -43.6% |
| Harvest Point Gateway | $0 | $36,316 | -$36,316 | Lost |
| Harvest Point Exchange | $115,002 | $143,482 | -$28,480 | -19.8% |
| Cedar Park Commons | $33,162 | $60,893 | -$27,731 | -45.5% |
| Fox Run Square | $56,122 | $81,678 | -$25,556 | -31.3% |
| Fox Run Commons | $133,694 | $158,440 | -$24,746 | -15.6% |
| Redbud Marketplace | $119,777 | $97,210 | $22,567 | 23.2% |
| Vista Park Town Center | $0 | $22,007 | -$22,007 | Lost |
New vs Returning Customers
Mix of new, returning, and lost customers in the active window.
New customers 0Returning customers 17Lost customers 4New customer revenue 0%Returning customer revenue 100%
| Customer | Revenue | Prior | Risk | Days Since |
|---|---|---|---|---|
| Summit Landing | $0 | $53,554 | Lost | 370 |
| Fairview Pointe | $0 | $51,733 | Lost | 497 |
| Harvest Point Gateway | $0 | $36,316 | Lost | 581 |
| Vista Park Town Center | $0 | $22,007 | Lost | 373 |
| Cedar Park Commons | $33,162 | $60,893 | Churned | 165 |
Product Mix
Top products, profit leaders, product concentration, and margin-risk diagnostics for this region.
Top Products
Ranked by the selected metric and linked to product drilldowns.
No product mix is available for this region.
Product Concentration
Top-share, HHI, and margin-risk readout for product dependency.
- Top 1 share: 5.9%
- Top 5 share: 19%
- Top 10 share: 26.3%
- HHI: 127
| Product | Revenue | Margin % | Share | Tag |
|---|---|---|---|---|
| Bluetooth Headphones Northgate Value 2-Pack | $68,887 | 5.4% Materially below minimumTarget 13% · Min 8% · -7.6 pts vs target | 5.9% | Margin risk |
| Streaming Stick Premium Label Multipack | $55,921 | 8.8% Between minimum and targetTarget 13% · Min 8% · -4.2 pts vs target | 4.8% | Opportunity |
| Tablet Everyday Basics 2-Pack | $48,848 | -7.2% Materially below minimumTarget 13% · Min 8% · -20.2 pts vs target | 4.2% | Margin risk |
| Streaming Stick National Brand 2-Pack | $27,662 | 7.6% Near minimumTarget 13% · Min 8% · -5.4 pts vs target | 2.4% | Margin risk |
| Storage Bin Exclusive Brand Multipack | $21,269 | 41.3% Above targetTarget 38% · Min 30% · +3.3 pts vs target | 1.8% | Opportunity |
| Streaming Stick Premium Label Multipack | $20,029 | 21.1% Above targetTarget 13% · Min 8% · +8.1 pts vs target | 1.7% | Declining |
| Kids Hoodie Exclusive Brand Travel Size | $17,628 | 43.1% Between minimum and targetTarget 46% · Min 38% · -2.9 pts vs target | 1.5% | Core |
| Tablet Everyday Basics Club Pack | $16,957 | 10% Between minimum and targetTarget 13% · Min 8% · -3 pts vs target | 1.5% | Declining |
| Game Console Northgate Select Value Bundle | $16,577 | 0.4% Materially below minimumTarget 13% · Min 8% · -12.6 pts vs target | 1.4% | Margin risk |
| Bed Sheet Set Northgate Value Family Size | $15,049 | 36.4% Between minimum and targetTarget 38% · Min 30% · -1.6 pts vs target | 1.3% | Core |
| Bed Sheet Set Premium Label Club Pack | $13,617 | 28% Near minimumTarget 38% · Min 30% · -10 pts vs target | 1.2% | Margin risk |
| Pain Relief Exclusive Brand Multipack | $13,410 | 17.9% Materially below minimumTarget 33% · Min 26% · -15.1 pts vs target | 1.1% | Margin risk |
| Coffee Maker Northgate Value Family Size | $12,726 | 30.8% Between minimum and targetTarget 38% · Min 30% · -7.2 pts vs target | 1.1% | Declining |
| Coffee Maker National Brand Family Size | $12,244 | 33% Between minimum and targetTarget 38% · Min 30% · -5 pts vs target | 1% | Declining |
| Tablet Premium Label Single | $12,028 | 4.8% Materially below minimumTarget 13% · Min 8% · -8.2 pts vs target | 1% | Margin risk |
| Kids Hoodie Northgate Select Family Size | $11,746 | 34.7% Materially below minimumTarget 46% · Min 38% · -11.3 pts vs target | 1% | Margin risk |
| Cookware Set Northgate Value 2-Pack | $10,224 | 38.6% Near targetTarget 38% · Min 30% · +0.6 pts vs target | 0.9% | Declining |
| Deli Turkey Northgate Select Single | $9,900 | 19.1% Near minimumTarget 27% · Min 20% · -8 pts vs target | 0.8% | Margin risk |
| Toothpaste Northgate Select Bulk | $9,767 | 16.2% Materially below minimumTarget 33% · Min 26% · -16.9 pts vs target | 0.8% | Margin risk |
| Cookware Set Exclusive Brand Family Size | $9,657 | 32.8% Between minimum and targetTarget 38% · Min 30% · -5.2 pts vs target | 0.8% | Opportunity |
| Cooler Everyday Basics Travel Size | $9,655 | 32.6% Near targetTarget 34% · Min 26% · -1.4 pts vs target | 0.8% | Opportunity |
| Allergy Relief National Brand Value Bundle | $9,360 | 32.3% Near targetTarget 33% · Min 26% · -0.7 pts vs target | 0.8% | Opportunity |
| Cold & Flu Exclusive Brand Single | $9,137 | 19.8% Materially below minimumTarget 33% · Min 26% · -13.2 pts vs target | 0.8% | Margin risk |
| Vitamins National Brand Club Pack | $8,547 | 31.8% Near targetTarget 33% · Min 26% · -1.2 pts vs target | 0.7% | Declining |
| Tablet Everyday Basics Value Bundle | $8,510 | 8.3% Between minimum and targetTarget 13% · Min 8% · -4.7 pts vs target | 0.7% | Declining |
Product Movers
Fast-growing and declining SKUs relative to the prior window.
| Product | Current | Prior | Δ Revenue | Label |
|---|---|---|---|---|
| Tablet Everyday Basics Value Bundle | $8,510 | $49,836 | -$41,326 | -82.9% |
| Tablet Everyday Basics 2-Pack | $48,848 | $83,735 | -$34,887 | -41.7% |
| Game Console Northgate Select Value Bundle | $16,577 | $46,597 | -$30,020 | -64.4% |
| Coffee Maker Northgate Value Family Size | $12,726 | $27,259 | -$14,533 | -53.3% |
| First Aid Northgate Value Family Size | $1,660 | $13,665 | -$12,005 | -87.9% |
| Streaming Stick Premium Label Multipack | $20,029 | $30,969 | -$10,940 | -35.3% |
| Kids Hoodie Northgate Select Family Size | $11,746 | $22,545 | -$10,799 | -47.9% |
| Pain Relief National Brand Multipack | $7,648 | $18,274 | -$10,625 | -58.1% |
| Razors Northgate Value Single | $7,227 | $17,651 | -$10,424 | -59.1% |
| Bluetooth Headphones Northgate Value 2-Pack | $68,887 | $78,179 | -$9,292 | -11.9% |
| Activewear Legging Premium Label Value Bundle | $6,819 | $15,661 | -$8,843 | -56.5% |
| Bed Sheet Set Northgate Select Value Bundle | $6,341 | $15,056 | -$8,715 | -57.9% |
Margin Risk Products
Products with weak or missing cost-backed margin in the current region.
| Product | Revenue | Margin % | Tag |
|---|---|---|---|
| Bluetooth Headphones Northgate Value 2-Pack | $68,887 | 5.4% Materially below minimumTarget 13% · Min 8% · -7.6 pts vs target | Margin risk |
| Tablet Everyday Basics 2-Pack | $48,848 | -7.2% Materially below minimumTarget 13% · Min 8% · -20.2 pts vs target | Margin risk |
| Streaming Stick National Brand 2-Pack | $27,662 | 7.6% Near minimumTarget 13% · Min 8% · -5.4 pts vs target | Margin risk |
| Game Console Northgate Select Value Bundle | $16,577 | 0.4% Materially below minimumTarget 13% · Min 8% · -12.6 pts vs target | Margin risk |
| Bed Sheet Set Premium Label Club Pack | $13,617 | 28% Near minimumTarget 38% · Min 30% · -10 pts vs target | Margin risk |
| Pain Relief Exclusive Brand Multipack | $13,410 | 17.9% Materially below minimumTarget 33% · Min 26% · -15.1 pts vs target | Margin risk |
| Tablet Premium Label Single | $12,028 | 4.8% Materially below minimumTarget 13% · Min 8% · -8.2 pts vs target | Margin risk |
| Kids Hoodie Northgate Select Family Size | $11,746 | 34.7% Materially below minimumTarget 46% · Min 38% · -11.3 pts vs target | Margin risk |
| Deli Turkey Northgate Select Single | $9,900 | 19.1% Near minimumTarget 27% · Min 20% · -8 pts vs target | Margin risk |
| Toothpaste Northgate Select Bulk | $9,767 | 16.2% Materially below minimumTarget 33% · Min 26% · -16.9 pts vs target | Margin risk |
| Cold & Flu Exclusive Brand Single | $9,137 | 19.8% Materially below minimumTarget 33% · Min 26% · -13.2 pts vs target | Margin risk |
| Shampoo Premium Label Club Pack | $6,750 | 22% Materially below minimumTarget 33% · Min 26% · -11 pts vs target | Margin risk |
Retention / Risk
Customer inactivity buckets, churn / at-risk lists, and revenue exposure tied to customer health.
Customer Health Buckets
Current customers split by recent ordering activity.
Active
$1,106,506
16
Warming
—
0
At risk
$33,162
0
Churned
$33,162
1
Lost
$163,609
4
Churned / At-Risk Customers
Searchable customer list with prior-window revenue and revenue share at risk.
| Customer | Revenue | Last Order | Days Since | Prior Revenue | Risk | Share Lost |
|---|---|---|---|---|---|---|
| Summit Landing | $0 | — | 370 | $53,554 | Lost | 3.3% |
| Fairview Pointe | $0 | — | 497 | $51,733 | Lost | 3.2% |
| Harvest Point Gateway | $0 | — | 581 | $36,316 | Lost | 2.2% |
| Vista Park Town Center | $0 | — | 373 | $22,007 | Lost | 1.4% |
| Cedar Park Commons | $33,162 | 2026-01-19 | 165 | $60,893 | Churned | 3.7% |
Operational Mix
Shipping methods, supplier mix, and weekday behavior across the active filtered region.
Shipping Method Mix
Revenue share by shipping method, with order depth and AOV context.
Shipping method data is unavailable for this region.
Weekday Revenue
Toggle between revenue, orders, and AOV to spot behavioral patterns.
Best day Fri $234,684Weakest day Thu $110,894
Weekday data is unavailable for this region.
Supplier Mix
Supplier concentration and operating dependency within the region.
| Supplier | Revenue | Profit | Share | Orders |
|---|---|---|---|---|
| Elkhorn Partners | $130,051 | $30,106 | 11.1% | 242 |
| Grayrock Manufacturing | $122,563 | $17,093 | 10.5% | 185 |
| Silverbrook Manufacturing | $85,630 | $12,679 | 7.3% | 103 |
| Redstone Brands | $74,847 | $336 | 6.4% | 143 |
| Redstone Industries | $58,459 | $15,655 | 5% | 131 |
| Northwind Home Goods | $50,555 | $13,681 | 4.3% | 159 |
| Alderwood Distribution | $48,427 | $12,170 | 4.1% | 176 |
| Bayfield Foods | $47,892 | $16,895 | 4.1% | 109 |
| Fairmont Brands | $46,893 | $13,457 | 4% | 144 |
| Northwind Foods | $44,654 | $13,442 | 3.8% | 167 |
| Elkhorn Foods | $44,378 | $9,186 | 3.8% | 122 |
| Harborview Supply Co | $43,434 | $7,936 | 3.7% | 122 |
| Northwind Consumer Products | $42,886 | $9,462 | 3.7% | 139 |
| Fairmont Industries | $41,614 | $10,728 | 3.5% | 168 |
| Brightwater Partners | $37,615 | $10,285 | 3.2% | 128 |
| Sandhill Foods | $37,123 | $10,203 | 3.2% | 153 |
| Alderwood Consumer Products | $36,108 | $8,218 | 3.1% | 109 |
| Silverbrook Foods | $32,240 | $9,098 | 2.7% | 128 |
| Elkhorn Industries | $30,906 | $7,550 | 2.6% | 155 |
| Grayrock Supply Co | $30,066 | $7,407 | 2.6% | 107 |
| Brightwater Distribution | $29,571 | $8,654 | 2.5% | 126 |
| Stonebridge Brands | $25,377 | $6,703 | 2.2% | 131 |
| Sandhill Manufacturing | $16,656 | $3,162 | 1.4% | 120 |
| Grayrock Partners | $14,887 | $4,144 | 1.3% | 94 |
Insights / Action Center
Concise, data-backed guidance on what changed, what is risky, and where to act next.
What changed
Revenue is down 456,929 versus the prior window.
What is risky
Risk profile is controlled across customer health, concentration, and coverage.
What to do next
Review the 82 margin-risk products and protect profitable mix before pushing growth.
Exports
All exports respect current filters and scope and return full filtered server-side datasets.